Marketing Specialist - Used Equipment

HWY 1 East
BOX 3856
Regina, SK , CAN

• On-site
• Marketing and Advertising
• Full-Time
• Requisition #: MARKE
  003560

Brandt Corporate Services Ltd, is seeking a Marketing Specialist
-Used Equipment for our Regina, SK.

The Marketing Specialist – Used Equipment will report to the Manager of Used Equipment Marketing and willbe responsible for Construction, Forestry and Material Handling, Truck &Trailer and Agriculture divisions. This positionisresponsible for marketing used equipment inventory online and through our advertising partners. Theywill also involve business intelligence tasks such as creating reports to gain insights to improve the strategy of used equipment sales and marketing.

This role is temporary.

Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. We operate over 170 locations across Canada, the USA, Australia, and New Zealand.

For nine decades, the people of Brandt have stood shoulder-to-shoulder with the hardworking people that we serve. And really, there’s no place we’d rather be because just like them, it’s when we’re working hard and getting things done that we’re at our best.

Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.

That’s Powerful Value, Delivered.

Maintain used equipment inventory:

• Maintain used inventory applications and websites daily – add/change/removein a timely manner.
• Maintain all listing details - features, conditions, pricing - to adhere to marketing standards.
• Work with sales teams from our retail branches to source suitable pictures for marketing purposes.
• Work with sales and inventory groups to report on andmaintainaccuratepricing for the market.

Marketing of used equipment:

• Coordinate daily listing syndications to third-party websites, Kijiji, and industry publications.
• Provide information to others in Digital Marketing to create used equipment email campaigns and to promote units on social media and online platforms such as Google.
• Provide information to advertising partners for placement of used equipment print and digital ads.
• Source relevant external websites worldwide to advertise Brandt’s used equipment inventory.
• Maintain reporting of outstanding used equipment inventory and age of inventory to internal stakeholders.

Advertising:

• Collaborate with the Branding and Marketing teams to develop and manage advertising plans and campaigns for your Brandt divisions.
• Work with Media Planner todeterminebest tactical application for messaging to reach target audiences.
• Act as the primary liaison within the marketing teamrepresentingused equipment for your specified divisions.
• Initiate and implement tactical activities, including writing briefs and communications plans to creative and digital teams when applicable.
• Ensure progressive stages of an advertising strategy are planned and approved with adequate time,budgetand margin for successful completion.
• Manage stakeholder expectations in relation to internal team capacities and project deliverables.
• Conduct meetings to present advertising recommendations to various stakeholders.
• Review, evaluate, and report on advertising performance.
• Monitor and report on project statuses to various stakeholders.
• Organize andmaintainnecessary records, including initiating paperwork for all jobs.
• Maintain positive working relationships with internal clients and external vendors.

Digital Platform Development:

• Contribute to used equipment system development projects as required.
• Stay up to date on relevant marketing & advertising trends and recommend new ideaswhen necessary.
• Provide training andassistanceto…