Marketing & Events Coordinator

Position Summary

The Marketing and Events Coordinator is responsible for promoting the City’s programs, services, events, and initiatives through strategic marketing, communications, and event coordination. This position supports community engagement, economic development, tourism, and civic pride by managing marketing efforts, organizing public events, and serving as a liaison between the City, local businesses, residents, and partner organizations.

The ideal candidate is creative, organized, community-oriented, and experienced in marketing, event planning, and public communication within a collaborative, service-driven environment.

• Plan, coordinate, and execute City-sponsored events such as festivals, concerts, public meetings, holiday celebrations, downtown events, and community outreach activities
• Develop and implement marketing strategies to promote City programs, services, events, and initiatives
• Create content for print, digital, and social media platforms, including flyers, newsletters, press releases, email campaigns, and website updates
• Manage and maintain the City’s social media accounts, ensuring consistent messaging and branding
• Coordinate with City departments, local businesses, civic groups, and vendors to support marketing and event goals
• Serve as a point of contact for event logistics, including permits, vendor coordination, sponsor ships, equipment, and on-site support
• Manage and schedule events at Market Square (Reidsville’s premier outdoor venue located downtown) by private parties
• Supervise maintenance of the Market Square venue with an emphasis on safety and cleanliness, including supervision of part-time event staff, consultants, interns, and volunteers as appropriate
• Assist with tourism, downtown development, and business promotion initiatives
• Track event attendance, marketing reach, and engagement metrics; prepare reports and recommendations
• Ensure all marketing materials and events align with City policies, branding standards, and public communication requirements
• Work closely with local media to ensure maximum coverage for events and city updates
• Represent the City professionally at meetings, events, and community functions
• Perform related duties as assigned

• Knowledge of marketing principles, branding, and public relations
• Experience with event planning and logistics
• Proficiency with social media platforms, basic graphic design tools, and content management systems
• Strong written and verbal communication skills
• Ability to manage multiple projects, deadlines, and priorities
• Strong organizational and problem-solving skills
• Ability to work independently and collaboratively with diverse stakeholders
• Flexibility to work occasional evenings and weekends for events
• Should be an energetic, imaginative self-starter with a high degree of patience and diplomacy

• Bachelor’s degree in marketing, communications, public relations, event management, or a related field; or equivalent combination of education and experience
• Valid driver’s license
• Knowledge of working with software such as Canva, Adobe, and Microsoft Office

• One to three years of experience in marketing, communications, event coordination, or related work
• Experience working in local government, tourism, or economic development
• Experience with community events, sponsorship coordination, or downtown programming
• Familiarity with public-sector communication practices

Interested candidates should submit a completed application, résumé, cover letter, and portfolio.

The City is an Equal Opportunity Employer and does not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status.