Brand Communications Manager, Social Media & Community

Salon System – Brand Communications Manager, Social Media & Community

The Brand Communications Manager is a strategic and hands-on marketing and communications role supporting Salon System
, a leading professional beauty brand.

Reporting to the Sales & Marketing Manager, the role is responsible for growing brand visibility, engagement and community through social media, content, influencer activity, brand activations and key account marketing support.

The role combines strategy and creativity with strong execution, requiring someone who can translate the Salon System brand into compelling communications and visual assets across both consumer-facing and trade channels.

The Communications Manager is responsible for developing and delivering Salon System’s social media and community strategy across digital platforms and brand activations, working closely with the Sales & Marketing Manager to support annual business plans, campaigns and wider brand-building initiatives.

A key part of the role will also be supporting the Sales and National Account Management teams through the creation of presentations, sell-in materials and visual assets for key accounts
, ensuring all communications remain consistent with Salon System’s brand guidelines and visual language.

• Develop and execute social media and communications strategies aligned with brand and commercial objectives.
• Manage social media channels including Instagram, Facebook, Tik Tok, You Tube and emerging platforms.
• Lead the creation of engaging content, including video, influencer and community-led assets.
• Manage paid social campaigns, influencer partnerships, ambassador programmes and community engagement.
• Oversee social media budgets, campaign performance tracking and ROI reporting.
• Coordinate brand activations, pop-up events, wholesaler content days and sponsorship opportunities.
• Create, execute and manage key wholesaler marketing plans as part of the Joint Business Planning (JBP) process.
• Create high-quality presentations, sales materials and supporting assets for the Sales and National Account Management teams, communicating key product features, benefits, launches and brand initiatives to key accounts.
• Develop assets in Canva to a high standard, ensuring presentations and communications consistently follow brand guidelines and reflect Salon System’s established visual language.
• Support new product launches through the development of compelling sell-in and customer-facing communications.
• Collaborate cross-functionally with internal teams, wholesalers and external partners to maximise brand exposure and ensure consistent brand execution.

• Strong background in social media, communications, digital marketing and/or brand management.
• Experience developing and executing strategic social media and community engagement plans.
• Knowledge of paid social, influencer marketing, content creation and analytics.
• High proficiency in Canva, with the ability to independently create polished, commercially focused presentations and marketing assets.
• Strong visual awareness and an ability to work confidently within established brand guidelines and visual identities.
• Excellent written and verbal communication, presentation, stakeholder management and project management skills.
• Excellent event organisation and experiential marketing capabilities.
• Commercial awareness, with experience managing budgets and measuring campaign performance.
• Creative mindset with strong storytelling and brand-building capabilities.
• Previous experience within the professional beauty, cosmetics or wider beauty industry would be highly advantageous.

• Strategic, proactive and innovative.
• Highly organised and collaborative.
• Passionate about social media, content and community engagement.
• Strong visual and creative judgement.
• Results-driven, with strong ownership and accountability.
• Able to balance creative thinking with strong execution and commercial focus.
• Comfortable working across multiple projects and stakeholders in a fast-paced brand environment.

This is a full-time, on-site role. However, variations to the working arrangements may be considered for candidates with the right level of experience, subject to the requirements of the role and the operational needs of the business.