Community Liaison

Marketing And Public Relations

Builds a constituency of support for the hospital and facilitates the hospital's ability to meet the public's needs (physicians and their office staff; community residents, schools, churches, and civic groups; area employers; legislators; other health-care and human-service providers; and media) in addition to seeking collaborative opportunities to improve the quality of life of residents within the hospital's service area.

KEY RESPONSIBILITIES :

• Executes marketing plans and programs implemented by the Director of Business Development to ensure the profit growth and expansion of the organizations' products/services.
• May support facilities as liaison with external entities that influence organization's services, programs, and facilities.
• Maintains relationships and secures competitive information on products and services in order to maintain and develop market share.
• Executes communication strategies, plans and materials consistent with the organization's marketing image.
• Consults with Director of Business Development in order to maintain a consistent public image.
• Represents the organization at major public events.
• Supports the organization's strategic business development efforts.
• Embraces the organization's public relations effort.
• Conducts market research, analysis, and reporting activities relevant to the organization's mission, philosophy and goals.