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Media Executive - Kolo

Job in Reno, Washoe County, Nevada, 89550, USA
Listing for: Gray Television
Full Time position
Listed on 2025-12-31
Job specializations:
  • Creative Arts/Media
    Digital Media / Production, Digital Marketing
Job Description & How to Apply Below
Position: MEDIA EXECUTIVE - KOLO

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KOLO

Gray Digital Media and Gray Television is a team of professionals that gets the job done. Many of our employees have been with the company for years, and they pride themselves on their expertise and their ability to succeed. While Reno/Tahoe is a 100+ market, it has all the characteristics of a much larger West Coast market. In fact, some say Reno has a superior lifestyle and outdoor activities to its much larger neighboring markets.

For these and many other reasons, we are able to attract top-notch individuals.

We pride ourselves on not limiting ourselves to the “news conference or press release journalism” stories that are easy to get. Our journalists know they need to tell stories on issues that matter to the northern Nevada community and our viewers. Much of the station’s identity is from KOLOCares, a program designed to better serve Northern Nevada through the wonderful non‑profit organizations that are part of the community.

KOLOCares was recently honored by the National Association of Broadcasters’ Celebration of Service to Community Award. Every station is tasked to serve its community, but KOLO takes pride in finding unique ways to help our non‑profit partners reach their goals. Reno has an illustrious history of boom or bust, and right now the area is booming! Life in Reno/Tahoe is not just about work.

Northern Nevada boasts remarkable outdoor activities highlighted by the spectacular beauty of Lake Tahoe, world‑renowned ski resorts in the Sierra, trout fishing in the Truckee River and Pyramid Lake, placid campgrounds, miles of hiking and biking trails, and, yes, casinos. San Francisco, Yosemite, and Napa Valley are all an easy drive for a weekend getaway. Many Northern Californians spend their weekends in Reno, especially with the summer festivals that feature balloon races, air races, Hot August Nights, and the nation’s largest BBQ rib festival.

There is always something happening in Reno, the “Biggest Little City in the World.”

Job Summary /Description

KOLO‑TV/Telemundo has an opening for a Media Executive. The individual will help maintain and develop new digital and broadcast television business by positioning and selling all Gray Digital Media and Gray Television advertising platforms, which include a full suite of digital products and services, KOLO‑TV Reno, Telemundo Reno, CW, MeTV, and Silver State Sports & Entertainment Network.

Duties/Responsibilities include, but are not limited to
  • Generate revenue and meet monthly goals through effective outside sales techniques
  • Develop new business and create results for clients through creative and effective targeted campaigns
  • Research and build campaign solutions, including overall branding and creative, and ensure campaign execution meets client expectations
  • Establish trusting relationships with clients, community, and Gray Digital Media/Gray Media and meet all commitments with adequate preparation, delivery, and follow‑through
  • Grow your book of business in alignment with goals while identifying companies that are expanding, relocating, and hiring
  • Meet or exceed revenue targets for existing and new business, as well as corporate…
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