Social Media Specialist

Responsibilities

• Create and implement communication plans for social applications (Facebook, Instagram, X and You Tube).
• Developing social media growth, engagement, and conversion campaigns in line with the overall communication strategy of the brand.
• Strong writing skills with experience in writing content briefs, social media plans, social media campaigns, social media reports, post copy and blogs.
• Verifying all information within communication plans is accurate prior to publishing.
• Execution of all social media communications intended to support various outlets (food & beverage, entertainment, special events, promotions, etc.)
• Interacts with outside agencies on a day-to-day basis.

• Proven experience as a Social Media Specialist or in a similar role.
• In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, X and You Tube.
• Understanding of emerging trends in social media and the digital landscape.
• Proficient in content creation, copywriting, and storytelling.
• Experience in producing multimedia content, including graphics, photography, videos and engaging visuals.
• Familiarity with social media analytics tools (e.g., Google Analytics, Facebook Insights) to track and measure the performance of campaigns.
• Ability to interpret data and provide actionable insights to optimize social media strategies.
• Experience in managing online communities and engaging with followers.