Senior Performance Marketing Manager

Senior Performance Marketing Manager

We are looking for a data-driven, AI-fluent Senior Performance Marketing Manager to join our Growth & Performance Marketing team. This role leads performance marketing across paid media, website optimization, and search combining deep channel expertise with AI-enhanced analysis, experimentation, and decision‑making. You will partner closely with the Senior Director of Growth & Performance Marketing and collaborate across ABM, content, product marketing, analytics, and operations to accelerate pipeline and revenue growth.

This role is designed for a marketer who thrives at the intersection of performance, AI, and customer experience, applying modern tools and techniques to move faster, test smarter, and scale what works.

What You’ll Do AI-Integrated Search & SEO

• Lead SEO with a strong emphasis on AEO (answer engine optimization) and GEO (generative / AI search) to grow organic visibility across emerging search ecosystems (AI assistants, conversational search, voice / assistant-driven queries).
• Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance.
• Partner with content and product marketing to align search strategy with messaging and industry trends.

AI-Augmented Website Optimization (CRO)

• Drive conversion optimization across website and landing page funnels.
• Use AI-powered experimentation tools to run A / B and multivariate tests, surfacing predicted winners and user behavior insights.
• Analyze heat maps, session replays, and UX data using AI to detect patterns then collaborate with design / UX to deliver rapid improvements.

Paid Media Optimization

• Optimize paid media programs across channels, leveraging platform automation and AI-driven insights to improve targeting, bidding, and creative performance.
• Forecast budgets and pacing using AI-based models to maximize ROI / ROAS while maintaining lead quality.

Performance Analytics & Insights

• Own performance measurement across the full funnel : impressions ? engagement ? pipeline ? revenue.
• Use AI-driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities.
• Translate data into actionable insights and present findings to senior leaders.

Cross-Functional Leadership

• Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned.
• Collaborate with marketing operations on attribution, tracking, data integrity, and AI-assisted measurement models.

Experimentation & Innovation

• Lead experimentation across emerging channels (AI-powered ad systems, generative creative, conversational search, geo-targeted strategies).
• Evaluate new tools, platforms, and techniques including AI copilots and automation systems and recommend innovations that drive efficiency or performance lift.

Tracking, Attribution & Data Integrity

• Partner with marketing operations to implement strong tracking, measurement, and attribution practices, including first-party data strategies and multi-touch attribution models.
• Use AI tools to monitor data quality, tag consistency, and tracking accuracy.

Vendor & Agency Management

• Manage relationships with agencies and external partners, using AI-supported performance scoring and reporting to ensure accountability and strong ROI.

Research & Learning

• Stay ahead of industry shifts in performance marketing, AI / ML applications, privacy, analytics, and generative search.
• Proactively identify opportunities to leverage new AI capabilities for competitive advantage.

Your First 90 Days First 30 Days

• Immerse yourself in Unanet's products, audiences, value propositions, and customer journey.
• Get familiar with our paid, organic, web, analytics, and AI-enhanced performance systems.
• Understand historical performance, KPIs, and opportunities for improvement.

First 60 Days

• Take ownership of performance marketing programs.
• Audit existing paid, SEO, and CRO initiatives using AI where appropriate and recommend improvements.
• Refine channel strategies, strengthen tracking, and align acquisition messaging with product and content teams.

First 90 Days

• Establish yourself as the performance and…