Vice President & Market Manager
Listed on 2026-10-18
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Management
Client Relationship Management, General Management
Cumulus Media is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 377 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, and AP News, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;and
inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.
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Cumulus Media| (Reno, NV) is searching for an accomplished and highly motivated leader to serve as our Vice President/Market Manager. This individual will provide strategic and operational leadership for a multi-station broadcast radio market, with responsibility for driving revenue growth, strengthening market performance, and developing a high-performing sales organization. The VP/Market Manager will establish the market's business priorities, lead the execution of local revenue strategies, and work closely with programming, promotions, digital, finance, and operations to ensure the stations deliver compelling audience experiences and effective marketing solutions for advertisers.
As the Market's senior leader, you will be actively involved in recruiting, coaching, and developing sales talent; building strong relationships with key clients and community partners; and creating a culture of accountability, collaboration, innovation, and consistent execution. A successful candidate will combine strong business and financial acumen with a hands‑on leadership style, a deep understanding of integrated media sales, and the ability to translate strategy into measurable results.
Our market leaders are supported by outstanding products and assets, comprehensive training and business-development resources, and a collaborative team that recognizes and rewards performance. This position reports directly to the Operational President.
Key Responsibilities:
- Provide strategic and operational leadership for a multi-station broadcast radio market, setting clear business priorities and driving measurable revenue and performance results.
- Lead local and regional sales efforts, expanding the market’s broadcast and digital sales portfolio and identifying opportunities within new and emerging business categories.
- Recruit, coach, develop, and retain a high-performing sales organization that consistently achieves and exceeds its goals.
- Lead with a coaching mindset by setting clear expectations, raising performance standards, providing actionable feedback, and empowering team members to take ownership of their results.
- Maintain a detailed understanding of revenue performance, sales activity, pipeline development, client retention, forecasting, and progress against market goals.
- Build strong relationships with key advertisers, community partners, and business leaders while positioning the stations as trusted providers of integrated marketing solutions.
- Collaborate across programming, promotions, digital, finance, and operations to align priorities and ensure effective…
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