Senior Marketing Associate, Field and Event Marketing

Senior Marketing Associate, Field and Event Marketing

Are you a field and ABM strategist who loves turning regional insights into measurable pipeline impact? Do you thrive owning end-to-end event programs, building account-specific plays, and partnering with Sales to accelerate deals? Are you excited to contribute to an ambitious go‑to‑market strategy that connects marketing excellence with revenue outcomes?

As a Field & Event Marketing Manager at Ridgeline, you will plan and execute regional and account-based programs that support our go‑to‑market strategy—spanning trade shows, partner co‑marketing, hosted experiences, and executive engagement. You’ll combine strategy with hands‑on execution, partner closely with Sales, BDR, and Alliances teams, and help operationalize reporting that clearly connects field marketing activities to pipeline and revenue. You’ll bring best practices in field and ABM motions, contributing to repeatable playbooks and high‑quality programs that scale over time.

You’ll also leverage AI‑enabled tools (e.g., MAPs, ABM platforms, and content assistants) to streamline planning, personalization, and measurement.

At Ridgeline, how we work matters as much as what we build. Ridgeliners act like owners, choose growth over comfort, and communicate with transparency. We assume positive intent, bias toward action, and bring solutions—not just problems. We celebrate wins, learn from setbacks, and thrive in a resilient, collaborative, high‑performing culture. If this excites you, we’d love to meet you.

You must be work authorized in the United States without the need for employer sponsorship.

• Plan, coordinate, and execute field, regional, and industry events including trade shows, partner events, executive round tables, and hosted experiences
• Develop event strategies aligned to pipeline goals, regional priorities, and audience segmentation
• Lead pre‑event planning, on‑site execution, and post‑event workflows in close collaboration with Sales and BDRs
• Manage vendors, booth logistics, contracts, and budgets to ensure efficient, brand‑aligned event delivery
• Ensure a premium attendee experience across all touchpoints from invites and signage to follow‑up communications
• Translate account insights and whitespace analysis into personalized ABM plays in partnership with AEs
• Launch regional campaigns that connect awareness to active evaluation through multi‑touch tactics
• Monitor engagement metrics and contribute to dashboards that tie field activities to revenue outcomes
• Collaborate cross‑functionally with Product Marketing, Content, Creative, and Rev Ops to build integrated campaigns
• Establish scalable processes, templates, and reporting systems that support repeatable field execution
• Maintain shared calendars, dashboards, and documentation to ensure stakeholder visibility and alignment

• 5+ years of field marketing or demand generation experience in B2B SaaS
• Proven success managing events from 10–500+ attendees, including major conferences
• Experience supporting enterprise B2B sales cycles and multi‑stakeholder buying committees
• Familiarity with ABM platforms (e.g., 6sense, Demandbase) and engagement‑based targeting
• Proficiency with Salesforce and MAPs like Hub Spot, Marketo, or Pardot
• Strong project management, communication, and vendor negotiation skills
• Strategic mindset combined with tactical excellence in campaign execution
• Understanding of pipeline metrics and attribution, including comfort working with Rev Ops
• Collaborative and curious mindset with a bias for action

• Experience in financial technology or investment/wealth management
• Prior work executing executive‑level events such as summits or round tables
• Hands‑on collaboration with SDR/BDR teams to drive pipeline conversion
• Track record launching field marketing in early‑stage or high‑growth environments

Ridgeline is the industry cloud platform for investment management. It was founded by visionary tech entrepreneur Dave Duffield (co‑founder of both People Soft and Workday) to apply his successful formula of solving operational business challenges with bold innovation and human connectivity to the…