Marketing Manager, Laboratory Solutions

Hamilton Company is a worldwide leader in the design and manufacture of manual, semi-automated and robotic products for precision fluid measuring. We specialize in the development, manufacturing and customization of precision measurement devices, automated liquid handling stations, and sample management systems. For more than 60 years, Hamilton has been satisfying customer needs by combining quality materials with skilled workmanship, ensuring the highest level of performance of every precision fluid measuring device we manufacture.

The Marketing Manager, Laboratory Solutions, is responsible for managing and executing marketing campaigns, developing and maintaining content portfolios, and coordinating marketing projects that support Hamilton’s innovative benchtop laboratory solutions.

This hands‑on role translates established marketing priorities into coordinated, multi‑channel campaigns and high‑quality marketing materials. The Marketing Manager takes ownership of campaign implementation, content development, project timelines, and performance reporting, working closely with marketing leadership, Product Management, Sales, Events, and shared services to ensure timely and consistent delivery.

The ideal candidate is an experienced, detail‑oriented marketing professional who combines strong execution skills with the ability to manage multiple projects, coordinate stakeholders, and maintain consistent messaging and brand standards in a technical B2B environment.

Responsibilities include, but are not limited to:

Campaign Management and Execution

• Manage the day‑to‑day execution of multi‑channel marketing campaigns for the Laboratory Solutions business unit, aligned with established marketing priorities, messaging, and brand standards.
• Translate approved campaign plans into actionable project schedules, content requirements, deliverables, and execution workflows.
• Coordinate campaign implementation across email, social media, website content, digital advertising, trade shows, and virtual events.
• Develop and execute email marketing campaigns and newsletters, coordinating content, production, scheduling, and performance tracking.
• Manage the business unit’s social media execution, including content scheduling, publishing, and engagement.
• Coordinate with shared services and vendor partners to deliver campaign assets and activities on schedule.

Content Development and Portfolio Management

• Build and maintain content portfolios that support Laboratory Solutions products and marketing campaigns, including product brochures, website content, email assets, social media content, and event materials.
• Manage content development from initial brief through review, approval, publication, and ongoing maintenance.
• Collaborate with Product Management, Sales, and technical stakeholders to develop accurate, relevant product‑specific content.
• Apply established messaging and brand voice standards consistently across marketing materials.
• Manage the organization and maintenance of the digital asset library, ensuring content remains current and accessible.
• Project Management and Coordination
• Own marketing project schedules, track deliverables and dependencies, and coordinate stakeholders to meet critical deadlines.
• Maintain campaign calendars and communicate project status, priorities, and delivery risks to relevant stakeholders.
• Coordinate trade show materials and virtual event logistics in partnership with internal teams and external vendors.
• Apply established campaign templates, planning processes, and execution workflows to support efficient and consistent delivery.
• Identify opportunities to streamline marketing execution, content production, and project coordination.

Performance Tracking and…