Garden Center Merchandising Manager

Description Visual Merchandising Manager

Reno / Sparks, NV

Your Future Role: Visual merchandising is one of the most important tools Moana Nursery uses to turn retail strategy into customer action. When done well, it helps customers understand what to buy, how products work together, why now is the right time, and how Moana can help them succeed. As the Visual Merchandising Manager, you will create the visual direction, standards, promotional display strategy, signage coordination, and seasonal merchandising guidance that store teams execute across all three Moana Nursery retail locations.

This position supports retail sales goals, average ticket growth, compelling promotions, customer inspiration, and store ambiance by translating product priorities, seasonal opportunities, marketing campaigns, and customer needs into clear, shoppable, safe, and inspiring store presentations. This role is not expected to personally build or maintain every display. Instead, success depends on creating a repeatable merchandising system that Store Managers and designated store merchandising point people can execute with consistency, ownership, and appropriate creative freedom.

This position influences total-store merchandising, including live goods and non-live goods, with special emphasis on live goods because plants are central to Moana Nursery’s customer promise, seasonal identity, and retail experience.

• Upholds Moana Nursery’s strict safety policies
• Creates visual merchandising direction and standards for all three retail stores
• Develops monthly merchandising direction for promotional campaigns
• Develops seasonal merchandising direction for major changeouts, including Spring, Summer, Halloween, and Christmas
• Builds visual merchandising guides and display direction that may include photos, sketches, product groupings, signage placement, fixture guidance, and planogram-style layouts when useful
• Participates in promotions meetings and signage meetings so merchandising direction is planned before promotions launch
• Works closely with Marketing to ensure promotions are supported with both effective signage and compelling in-store displays
• Participates with Marketing in monthly signage audits and provides coaching-oriented feedback to Store Managers and store merchandising point people
• Works through Store Managers to communicate final merchandising direction to store teams
• Coaches, trains, and supports each store’s designated merchandising point person
• Influences store layout, customer flow, promotional feature areas, product adjacencies, and merchandising zones in collaboration with Store Managers
• Spends regular time in all three retail stores based on promotional launches, seasonal changeouts, audits, coaching needs, and execution support
• Maintains internal photo documentation of strong display examples, missed opportunities, seasonal changeouts, promotional execution, signage placement, and product groupings
• Works with the Senior Merchant to evaluate sales performance, promotional results, GMROI opportunities, seasonal priorities, traffic-driving items, and product categories that deserve visual support
• Recommends display-related needs such as fixtures, props, reusable materials, seasonal accent pieces, and build-out resources
• Assists Buyers/Merchants and Store Managers with merchandising ideas that help move stagnant or slow-selling inventory
• Helps create customer-facing retail-tainment moments such as seasonal displays, photo-op areas, launch weekend presentations, holiday experiences, workshop-support displays, and memorable store moments
• Ensures merchandising direction supports safe, accessible, and easy-to-shop stores, including clear walkways, stable displays,…