Head of Sales and Marketing; B2B SaaS

Head Of Sales And Marketing (B2B Saas)

This role is part of one of our growing brands up.

We're looking for a Head Of Sales & Marketing to lead all commercial activities across one of our brands. In this role, you will take full ownership of our growth engine from top‑of‑funnel acquisition to conversion, retention, and revenue expansion.

You'll build, scale, and optimize both our Marketing and Sales functions, working closely with the CEO and cross‑functional leaders. Your mission is to sharpen our positioning, accelerate pipeline generation, strengthen our sales motion, and ensure our brand continues growing sustainably and profitably.

This is a unique opportunity to step into a profitable, product‑led SaaS company with strong foundations and significant growth potential, and shape its next stage of scale.

• Build a refreshed go‑to‑market strategy covering positioning, ICP definition, messaging, funnel KPIs, and prioritised growth initiatives.
• Define and roll out a modern Sales process across the entire funnel : lead qualification, demo process, objection handling, pipeline forecasting, and closing motions.
• Conduct a full Marketing performance audit and implement improvements across acquisition channels (paid, SEO, content, email, partnerships).
• Identify the highest‑impact growth levers and execute 2-3 key initiatives that drive measurable revenue uplift within the first 180 days.

• Own the full Sales & Marketing strategy and execution across acquisition, activation, closing, retention, and expansion.
• Drive sustainable pipeline generation through multi‑channel marketing (content, SEO, paid, email, sales‑assisted growth, partnerships).
• Implement a transparent, metrics‑driven sales motion including forecasting, qualification, demo excellence, deal review, and performance management.
• Analyze funnel data, identify bottlenecks, and continuously optimise conversion across each stage.
• Own pricing & packaging experiments, including evaluating new plans, discounting frameworks, and expansion opportunities.
• Collaborate with saas.group's central Marketing Team to exchange best practices, benchmark performance, and leverage shared expertise.

• 710+ years of commercial experience across B2B SaaS, including meaningful exposure to both Sales and Marketing.
• Proven track record scaling revenue engines in SMB or mid‑market SaaS environments.
• Deep understanding of SaaS metrics : ARR / MRR, CAC, LTV, NDR / GDR, pipeline conversion, churn, and payback periods.
• Strong command of modern Marketing channels (SEO, paid, content, lifecycle, partnerships) and Sales motions (discovery, demos, negotiation, closing).
• Analytical and data‑driven approach to diagnosing funnel performance and identifying opportunities.
• Experience building and leading small but highly effective commercial teams.
• Excellent communication, storytelling, and leadership skills; able to inspire teams and persuade stakeholders.
• Fluency in English AND French
• Comfortable working in a fully remote environment with high autonomy and ownership.
• Knowledge of Salesforce and its environment will be a plus

• Ultimate flexibility :
  We're 100% remote. You can work from wherever you like, whenever you like.
• Freedom and autonomy :
  We're a high‑trust team, and you'll be given lots of flexibility to solve problems in your own way with plenty of help from the team when you need it.
• Minimum bureaucracy :
  We don't like to get bogged down with meetings and red tape. We like to be efficient and keep momentum steady & sustainable.
• Small & friendly team :
  We help each other out, have fun, and joke around.
• Our network :
  We are a community of entrepreneurial SaaS professionals that regularly exchange ideas, knowledge, learning and expertise with each other internally.
• Flexible time off :
  We want you to recharge your batteries when needed.

Think of us as the driving catalyst behind your favorite software success stories. saas.group, established in 2017, is on a mission to turbocharge promising B2B SaaS ventures, unlocking their full potential. As a…