E-Commerce Product Manager, Secret Lair

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At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic:
The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in!

We’re looking for a E-Commerce Product Manager to join our Secret Lair Direct-to-Consumer (DTC) team. This role blends digital product ownership, merchandising strategy, and cross-functional project leadership to deliver world-class e-commerce experiences.

As a E-Commerce Product Manager, you’ll drive the development of new platform features, lead our A/B testing program, and shape the merchandising strategy for an expanding global product catalog. You’ll also take ownership of launch rooms, ensuring flawless execution across Development, Marketing, Operations, and Customer Service.

This role is ideal for someone who is strategic, data-driven, and thrives in high-stakes, cross-functional environments. Join us if you want to shape the future of our DTC Secret Lair business while leading high-impact launches and digital innovation.

• Scope and deliver new front‑end and back‑end product features in partnership with business, marketing, engineering and UX.
• Lead the A/B testing program to optimize site merchandising and customer experience.
• Develop and execute an expansive merchandising strategy, covering campaigns and evergreen products.
• Act as deputy launch lead, managing cross‑functional readiness and issue resolution during high‑impact sales.
• Partner with Operations to ensure seamless production, warehousing, and customer fulfillment.
• Analyze performance data, update forecasts, and recommend strategies for future sales and features.

• 5–7 years in digital product management, e‑commerce, or merchandising.
• Strong track record of shipping new product features and optimizing e‑commerce experiences.
• Experience with A/B testing, merchandising, and data‑driven decision making.
• Exceptional project management skills; comfortable running launch rooms and cross‑functional initiatives.
• Familiarity with fulfillment and warehouse operations.
• Excellent communicator, capable of aligning technical and non‑technical teams.

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $88,600.00 to $. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package.

• Health & Wellness:
  Medical, Dental, and Vision Insurance
• Time Off to Recharge:
  Paid Vacation & Holidays
• Financial Well‑being:
  Generous 401(k) Match
• Life & Family Support:
  Paid Parental Leave
• Giving Back:
  Volunteer & Employee Giving Programs
• Level Up Your
  
  Skills:
  
  Tuition Reimbursement
• Exclusive Perks:
  Product Discounts & More!