Principal Product Manager - Direct

Overview

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

Hasbro’s Direct-to-Consumer (DTC) organization is building a unified commerce platform that powers fan experiences across Hasbro Pulse, Dungeons & Dragons Beyond, and Secret Lair. As Principal Product Manager, Order Management and Post-Purchase Experience, you will define and execute the product strategy for how Hasbro manages and fulfills every order. You’ll own the roadmap for Salesforce Order Management (OMS), fulfillment and logistics integrations (GXO, WMS, SAP), and post-purchase automation capabilities that improve delivery accuracy, speed, and customer satisfaction.

This is a senior product leadership role accountable for delivering measurable improvements to order reliability, operational efficiency, and customer experience. You will partner with Engineering, Operations, and Customer Care to scale Hasbro’s global DTC capabilities and ensure the platform performs consistently across all brands and regions.

• Define and Execute the Product Strategy
• Own the product vision and roadmap for order management, fulfillment, and post-purchase experiences within Hasbro’s unified Salesforce ecosystem.
• Partner with Engineering and Architecture to extend Salesforce OMS integrations with payment, tax, and logistics systems.
• Translate customer feedback and business goals into product requirements that improve fulfillment accuracy, reduce processing time, and support new fulfillment models.
• Establish clear success metrics and OKRs focused on order completion rates, SLA adherence, automation adoption, and customer satisfaction.
• Drive Operational Efficiency and Automation
• Lead initiatives that simplify and automate high-volume order workflows, such as refunds, address changes, and split shipments.
• Collaborate with Customer Care and Digital Genius teams to create self‑service capabilities and automated case resolution flows that reduce contact volume.
• Partner with Analytics to identify bottlenecks, measure process performance, and prioritize optimizations that deliver the highest business value.
• Ensure all automation efforts align with Hasbro’s compliance, tax, and financial reconciliation requirements.
• Lead and Develop Product Teams
• Provide product direction, coaching, and mentoring to Product Managers and cross‑functional partners.
• Guide delivery teams to focus on measurable outcomes, not output—balancing near‑term improvements with long‑term platform scalability.
• Represent the OMS and post‑purchase domain in roadmap planning, quarterly reviews, and leadership forums, ensuring alignment with Hasbro’s DTC priorities.
• Collaborate Across Hasbro’s Unified Platform
• Work with Front‑End, Data, and Platform teams to ensure a cohesive fan journey from checkout through delivery.
• Partner with Operations and Finance to align OMS capabilities with fulfillment processes, regional compliance, and accounting automation.
• Contribute to the Unified eCommerce Platform roadmap, ensuring OMS and fulfillment enhancements integrate seamlessly with front‑end commerce and global expansion efforts.

• 7+ years of product management experience in eCommerce, order management, or fulfillment systems.
• Strong knowledge of Salesforce OMS, warehouse management systems (WMS), or ERP integrations.
• Proven ability to lead cross‑functional delivery with Engineering, Operations, and Customer Experience teams.
• Demonstrated success defining measurable outcomes and driving improvements through data‑driven prioritization.
• Excellent written, verbal, and stakeholder communication skills.

• Experience with multi‑region fulfillment, 3PL integrations, and SAP financial reconciliation.
• Background in workflow automation, customer care tools, or service experience platforms.
• Track record of…