Creative Brand Manager, D&D Franchise

Overview

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At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic:
The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. The D&D Franchise team is seeking a Creative Brand Manager to serve as a brand steward for the Dungeons & Dragons Franchise, guiding research, developing creative reference, and providing brand assurance and product approvals. You will act as the franchise’s creative "vault keeper," managing information, providing clarity on established creative strategy, building IP toolkits and other reference materials, and shepherding brand approvals internally and with external partners.

• Maintain, update, and distribute D&D Franchise’s lore and reference archive.
• Research, organize, and curate D&D world building elements—characters, settings, storylines, and themes—into clear, actionable resources for cross-functional and external teams.
• Develop and evolve creative toolkits and brand tenets that enable consistent, high-quality storytelling aligned with the heart of Dungeons & Dragons.
• Partner with internal teams and external collaborators to translate the creative and narrative pillars of D&D into new expressions across media, products, and experiences.
• Act as a steward of D&D’s storytelling and brand identity, ensuring that all creative work honors the brand’s tone, spirit, and aspirational qualities.
• Offer constructive feedback and creative problem-solving, maintaining fidelity to the IP while supporting innovation and forward-thinking perspectives.

• Proven track record in research, narrative development, or creative brand management, as well as deep experience with internal and external collaboration.
• Familiarity with current Dungeons & Dragons system, settings, and storylines, and a passion for enabling others to express them in ways that reflect Wizards’ values, diverse voices, and contemporary fantasy.
• Strong unassisted writing, editing, and storytelling skills, capable of streamlining research material into clear, actionable narrative and brand guidance for a variety of partners.
• Experience with knowledge management; able to organize and maintain a document library and securely disseminate information. A proactive problem solver who anticipates creative and brand challenges, identifies solutions, and maintains alignment across teams and partners.
• Familiarity with digital collaboration tools and standard creative and office software (e.g., Adobe Creative Suite, Microsoft Outlook / Teams, PowerPoint, Smartsheet, Confluence).

• Familiarity with current D&D community and Actual Play ecosystem.

We are an Equal Opportunity / Affirmative Action Employer

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

The base salary range for this position is $ to $. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness:
  Medical, Dental, and Vision Insurance
• Time Off to Recharge:
  Paid Vacation & Holidays
• Financial Well-being:
  Generous 401(k) Match
• Life & Family Support:
  Paid Parental Leave
• Giving Back:
  Volunteer & Employee Giving Programs
• Level Up Your
  
  Skills:
  
  Tuition Reimbursement
• Exclusive Perks:
  Product Discounts & More!

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