Sr Brand Manager

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At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic:
The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection.

• Design and lead top-tier go-to-market campaign strategies for Magic:
  The Gathering releases.
• Serve as the brand steward and strategic lead for assigned launches, ensuring each touchpoint delivers a cohesive, high-quality, authentic player experience that drives engagement and commercial impact.
• Encourage, align, and lead cross-functional teams by using the brief to set direction and establish success metrics, guiding decision-making from early concept through launch and performing post-launch evaluation.

• Partner closely with Product Marketing and franchise leadership to align campaign strategy with long-term brand, product, and portfolio priorities.
• Ensure all activations—digital, social, retail, events, partnerships, and community—work together as part of a unified narrative and player journey.
• Anticipate risks and trade-offs, proactively solving for complexity and ambiguity in fast-paced launch environments.

• Serve as a key liaison bridging Product Marketing, Creative, Lifecycle, PR, Influencer, Community, Regional Marketing, and Sales teams.
• Drive alignment and decision-making in highly matrixed environments, influencing without direct authority while strengthening relationships.
• Provide clear direction, feedback, and prioritization to partner teams to keep campaigns on track and passionate about outcomes.

• Direct channel strategy in collaboration with functional leads, ensuring each channel activation is tailored to its audience while supporting the overall campaign narrative.
• Champion a player-first approach, grounding campaign decisions in player insights, behaviors, and community expectations.
• Ensure global and regional needs are considered early, enabling scalable campaigns with local relevance.

• Define success metrics and performance indicators in partnership with analytics and lifecycle teams.
• Evaluate campaign performance, synthesize insights, and share findings that inform future launches and broader brand strategy.
• Continuously improve campaign efficiency, creativity, and executional excellence.

• Bachelor’s degree in Marketing, Business, or a related field.
• 7–10 years of experience in brand, coordinated, or go-to-market marketing, preferably within gaming, entertainment, or consumer brands.
• Demonstrated success leading large-scale, multi-channel launches from strategy through execution.
• Strong critical thinking paired with outstanding communication, storytelling, and collaboration skills.
• Proven ability to influence cross-functional teams, navigate ambiguity, and drive projects across the finish line.
• Deep understanding of—or strong passion for—Magic:
  The Gathering and its diverse global player community is highly preferred.

Wizards of the Coast is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

$ to $ (varies by experience, skills, location and market conditions). Employees may be eligible for annual and long-term incentives as part of their overall compensation package.

• Health & Wellness:
  Medical, Dental, and Vision Insurance
• Paid Vacation & Holidays
• 401(k) Match
• Paid Parental Leave
• Volunteer & Employee Giving Programs
• Tuition Reimbursement
• Product Discounts & More!