Digital Media Lead

Reports To: Board President

SOC Code: 27-3031 — Public Relations and Fundraising Specialists

SHADOW is an environmental conservation nonprofit serving the Renton and King County, Washington community. Our mission centers on habitat restoration, ecosystem stewardship, and connecting community members to the natural world through events, volunteer opportunities, andenvironmentaleducation. Staff and contractors work collaboratively, and cross-training across roles is encouraged to ensure continuity of mission-critical work.

The Digital Media Lead is an independent contractor responsible for developing, executing, and managing SHADOW’s digital presence across social media platforms, email newsletters,the website,and community channels. This role plays a critical part in building SHADOW’s brand, growing community engagement, and supporting fundraising and event promotion. The ideal contractor brings both creative content skills and analytical thinking to grow SHADOW’s audience and drive mission-aligned action.

• Publish 3–5 feed posts per week across designated platforms (Instagram, Facebook, and others as applicable), using a variety of formats including reels, carousels, and informational graphics
• Publish 5 or more story posts per week
• Create content related to environmental conservation, SHADOW events and ecosystems, upcoming programs, and donor/fundraising campaigns
• Collect photos, video, and other collateral needed to support content production
• Maintain and manage a social media content calendar in coordination with SHADOW staff and board

• Respond to comments and direct messages on social media and the websiteina timely, on-brand manner
• Actively like and comment on relevant community members’ and partner organizations’ posts to build relationships
• Create and manage events for SHADOW programs and stewardship opportunities across platforms.
• Share SHADOW content with local community groupson social media,identifying and increasing new partners that align with SHADOW’s mission and strategic plan.

• Strategically boost posts to relevant target audiences based on location, interests, and demographics
• Monitor paidpost-performance and adjust targeting as needed to maximize reach and engagement within approved budgets

• Edit, produce,and publish SHADOW’s monthly email newsletter using Constant Contact (or designated platform)
• Include upcoming events and registration instructions, updates on recent restoration work, and other mission-relevant content
• Collaborate with staff to incorporate content and narrative voice as directed
• Upload andmaintainnewsletter mailing lists transferred from Salesforce to Constant Contact each month
• Post newsletter articles to SHADOW’s website (Bog Blog or equivalent)
• Develop and execute targeted social media strategies for SHADOW fundraising campaigns
• Coordinate email announcements and reminders for active campaigns
• Create boosted posts and track performance against campaign goals

• Design content for distribution in support of events and programs, this can be digital or physical collateral
• Develop presentation materials as needed for community outreach (e.g., Rotary Club and similar engagements)

• Attend weekly or biweekly remote or onsite meetings with SHADOW staff
• Attend occasional SHADOW events to capture photos, video, and other content

• Demonstrated fluency in Instagram, Facebook, and other major social media platforms including content strategy, trends, and native analytics
• Proficiency with graphic design tools such as Canva and/or Adobe Suite
• Experience with video content creation and short-form video for…