Manager, Marketing Automation and Operations

Manager, Marketing Automation & Operations

The Manager, Marketing Automation & Operations is the technical and strategic owner of the clubs' marketing automation platform within the Lifecycle Marketing team, accountable for platform architecture, configuration, governance, deliverability, and privacy compliance across email, SMS, mobile push, in-app messaging, and paid media audiences. This person joins as the clubs complete their transition from Salesforce Marketing Cloud, supports the final cutover, and then builds the new platform into the foundation for Sounders FC and Reign FC.

They build the lifecycle stage model, lead scoring, and cross-channel journeys inside the platform, turning the clubs' growth goals into always-on programs measured by the ticket, membership, and renewal revenue they drive. They partner closely with Business Intelligence (BI), which owns the clubs' data pipelines, integrations, and enterprise reporting, to define what data the platform needs, where engagement data goes, and how results are reported.

Working with Lifecycle Marketing, Ticketing, Digital, IT, and other internal stakeholders, this role sets the standards that let marketers build and launch campaigns independently while protecting data integrity, brand control, and compliance across both clubs.

The role is on-site at our Headquarters & Training Facility in Renton, WA, Monday through Thursday, with flexibility on Fridays and periodically as needed. Evenings, weekends, and holidays are required periodically to meet business needs, such as season requirements, campaign launches, and critical sends, and may include supporting a match. Must reside within Washington state upon date of hire. Must be able to facilitate own local travel.

Must be eligible to work in the US without sponsorship.

We offer competitive compensation and an engaging, supportive environment that prioritizes the health and well-being of our people. The salary range for this position is $110,000 - $160,000. Positioning within the range at time of offer is based on job-related knowledge, skills, experience, internal equity, and current market conditions. In addition to financial compensation, we provide a comprehensive benefits package designed to support your overall well-being and professional growth, including:

• Comprehensive Healthcare Coverage:
  We offer 100% employer-sponsored medical, dental, and vision premiums for you and your dependents. For employees enrolled in our HSA healthcare plan, we provide employer contributions to a Health Savings Account (HSA) — $1,000 per year for employee-only coverage and $2,000 per year for spouse or family coverage.
• Generous Paid Time Off & Leave:
  We offer unlimited paid vacation, paid company holidays, and paid sick leave in compliance with Seattle's Paid Sick and Safe Time ordinance. We also provide paid bereavement leave and paid jury duty leave to support you during life's critical moments.
• Retirement Planning Support: 401(k) retirement plan matching, helping you secure your financial future with ease.
• Fertility & Family-Building Support:
  We provide a $10,000 lifetime maximum fertility benefit through our healthcare plan to support employees in their family-building journeys. This benefit includes coverage for infertility treatment, IVF, IUI, embryo transfer, fertility preservation, and related medications.
• Inclusive Parental Leave:
  Our gender-neutral parental leave program provides 12–16 weeks of paid leave, inclusive of Washington Paid Family & Medical Leave (PFML), giving new parents the time and support they need during this important life stage.
• Peace of Mind Coverage:
  Employer-paid long-term disability coverage, as well as basic life insurance and accidental death & dismemberment (AD&D)…