Instructional Designer

The Instructional Designer is responsible for designing, developing, and evaluating effective learning experiences that build team member capability, support professional growth, and strengthen performance across Stanley Martin Homes. The Instructional Designer establishes learning objectives and transforms subject matter expertise and business content into practical, accessible, and impactful learning solutions across a variety of formats and technologies.

• Plan and analyze learning needs and materials
  • Analyze content, target audience, job tasks, and learner environment to identify appropriate instructional strategies and define learner outcomes
  • Gather and analyze input from Subject Matter Experts (SMEs) to develop and modify instructional materials
• Design accessible learning solutions using adult learning principles and the ADDIE model that strengthen engagement, retention, application, and performance
• Develop role-specific content through instructor-led, virtual, blended, e-learning, on-the-job, discussion-based, simulation, role-play, game-based, and video formats
• Evaluate learning programs and content effectiveness through assessments, surveys, and feedback
• Build and maintain learning experiences across LMS, SharePoint, and other learning platforms, ensuring content is current, accessible, engaging, and easy to use.
• Leverage AI throughout the design and development process to enhance learning content, improve development efficiency, and support innovative learning experiences, while promoting effective and responsible AI use
• Support the administration and continuous improvement of the Learning Management System (LMS), managing courses, content, user needs, reporting, and system maintenance to provide an effective and accessible learning experience for team members.
• Maintain knowledge of current and emerging learning and development trends and technologies to stay current in the field of instructional design
• Manage multiple time-sensitive projects to ensure on-time delivery
• Complete all other duties as assigned by manager
• Represent the company professionally in all internal and external interactions and communications
• Adhere to safety standards and help promote a safe working environment
• Adhere to and promote the Mission, Vision, and Values of Stanley Martin

• Excellent written and verbal communication skills
• Strong instructional writing, curriculum development, and storyboarding skills
• Demonstrated ability to design and develop effective learning solutions using adult learning principles across multiple learning modalities
• Proficiency with learning development and multimedia tools, including PowerPoint, Articulate 360, and Canva
• Experience administrating an LMS, including courses, users, reporting, and maintenance (e.g. Zensai/Learn
  365)
• Experience managing SharePoint sites and digital learning experiences

• Associates or Bachelor’s degree in Instructional Design, Curriculum Development, or related field
• Willingness to travel
• Ability to leverage AI to develop new and enhance existing instructional content
• Ability to support the effective and responsible adoption of AI across the organization

• Master’s degree
• Minimum 3+ years of related instruction design and curriculum development experience