Senior Performance Marketing Manager

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$/yr - $/yr

We are looking for a data-driven, AI-fluent Senior Performance Marketing Manager to join our Growth & Performance Marketing team. This role leads performance marketing across paid media, website optimization, and search—combining deep channel expertise with AI-enhanced analysis, experimentation, and decision‑making. You will partner closely with the Senior Director of Growth & Performance Marketing and collaborate across ABM, content, product marketing, analytics, and operations to accelerate pipeline and revenue growth.

This role is designed for a marketer who thrives at the intersection of performance, AI, and customer experience
, applying modern tools and techniques to move faster, test smarter, and scale what works.

• Lead SEO with a strong emphasis on AEO (answer engine optimization) and GEO (generative/AI search) to grow organic visibility across emerging search ecosystems (AI assistants, conversational search, voice/assistant‑driven queries).
• Use AI tools to model search behavior, cluster topics, identify content gaps, and forecast performance.
• Partner with content and product marketing to align search strategy with messaging and industry trends.

• Drive conversion optimization across website and landing page funnels.
• Use AI‑powered experimentation tools to run A/B and multivariate tests, surfacing predicted winners and user behavior insights.
• Analyze heat maps, session replays, and UX data—using AI to detect patterns—then collaborate with design/UX to deliver rapid improvements.

• Optimize paid media programs across channels, leveraging platform automation and AI‑driven insights to improve targeting, bidding, and creative performance.
• Forecast budgets and pacing using AI‑based models to maximize ROI/ROAS while maintaining lead quality.

• Own performance measurement across the full funnel: impressions → engagement → pipeline → revenue.
• Use AI‑driven dashboards and anomaly detection tools to identify trends, performance shifts, and opportunities.
• Translate data into actionable insights and present findings to senior leaders.

• Work closely with ABM, product marketing, content, and analytics to ensure campaigns, messaging, targeting, and conversion paths are fully aligned.
• Collaborate with marketing operations on attribution, tracking, data integrity, and AI‑assisted measurement models.

• Lead experimentation across emerging channels (AI‑powered ad systems, generative creative, conversational search, geo‑targeted strategies).
• Evaluate new tools, platforms, and techniques—including AI copilots and automation systems—and recommend innovations that drive efficiency or performance lift.

• Partner with marketing operations to implement strong tracking, measurement, and attribution practices, including first‑party data strategies and multi‑touch attribution models.
• Use AI tools to monitor data quality, tag consistency, and tracking accuracy.

• Manage relationships with agencies and external partners, using AI‑supported performance scoring and reporting to ensure accountability and strong ROI.

• Stay ahead of industry shifts in performance marketing, AI/ML applications, privacy, analytics, and generative search.
• Proactively identify opportunities to leverage new AI capabilities for competitive advantage.

• Immerse yourself in Unanet's products, audiences, value propositions, and customer journey.
• Get familiar with our paid, organic, web, analytics, and AI‑enhanced performance systems.
• Understand historical performance, KPIs, and opportunities for improvement.

• Take ownership of performance marketing programs.
• Audit existing paid, SEO, and CRO initiatives—using AI where appropriate—and recommend improvements.
• Refine channel strategies, strengthen tracking, and align acquisition messaging…