Senior Director, Marketing Technology & Engineering; MarTech

Position: Senior Director, Marketing Technology & Engineering (MarTech)
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Job Description In this compelling leadership position, you will plan and direct the work of a unit or several units with teams who design, produce, test, and/or implement software, technology, and/or processes, as well as create and maintain IT architecture, large-scale data stores, and cloud-based systems. In this role, you will coordinate business unit operational activities through the efforts of supportive team members.

Position Summary The Senior Director, Marketing Technology & Engineering provides strategic and technical leadership for the organization’s marketing technology ecosystem, digital platforms, analytics, and marketing data capabilities. This role leads the technical team responsible for platforms including the Marketing Technology Software Stack, Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP capabilities, and enterprise search.

The Senior Director partners with Marketing, Technology, Data, and business leadership to translate marketing objectives and strategies into scalable, secure, and reliable technology solutions while establishing the roadmap for future marketing capabilities.

Key Responsibilities Marketing Technology Strategy & Leadership Define, in partnership with marketing, and execute the marketing technology strategy, architecture, and roadmap aligned with Marketing and enterprise objectives.

Monitors emerging technologies and industry trends, partnering closely with Marketing to evaluate, champion, and drive the adoption of innovative solutions while continuously optimizing and modernizing the marketing technology ecosystem.

Provides disciplined financial leadership through strategic budget planning, rigorous cost management, and effective oversight of technology investments to maximize business value.

Extensive experience applying User Experience (UX) design principles and Design Thinking methodologies to create customer-centric digital experiences, drive innovation, and ensure technology solutions align with user needs and business objectives.

Lead the technical team responsible for Salesforce Marketing Cloud, Drupal CMS, Google Analytics, marketing data platforms, Customer 360/CDP, enterprise search, and related technologies.

Ensure marketing platforms and integrations are secure, scalable, reliable, and maintained in accordance with enterprise technology, risk, and governance standards.

Oversee platform modernization, upgrades, enhancements, technical debt, vendor relationships, and emerging technologies, including AI and automation.

Marketing Data, Analytics & Campaign Enablement Lead the technical strategy for marketing data, customer interaction data, marketing data lakes, Customer 360, analytics, and marketing automation.

Establish standards for Google Analytics, Data Layer implementation, tagging, UTM tracking, campaign measurement, dashboards, and reporting.

Ensure Salesforce Marketing Cloud and related platforms effectively support corporate and line-of-business campaigns, personalization, segmentation, and customer journeys.

Partner with Marketing to translate data and analytics into actionable insights, measurable outcomes, and continuous campaign improvement.

Digital Experience, CMS & Search Provide technical leadership and roadmap ownership for the Drupal CMS, corporate website, and supporting digital experience capabilities.

Oversee site architecture, integrations, design systems, performance, security, accessibility, and implementation of new digital capabilities.

Partner with Marketing to improve customer journeys, content discovery, website performance, and conversion using analytics and industry best practices.

Ensure digital platforms support SEO, AEO, GEO, and enterprise search strategies, including technologies such as Coveo.

Enterprise Partnership & Team Leadership Serves as a trusted thought leader, influencing strategy, decision-making, and innovation across teams, peers, and stakeholders at all organizational levels.

Serve as the senior technology partner to Marketing leadership, translating business objectives into technical strategies, architectures, and solutions.

Partners across Technology, Data,…