Marketing Manager

When you join AIS, you're joining a mission-driven team that's passionate about making a difference. You'll work on projects that matter, alongside industry-leading experts, in an environment that fosters innovation, driving client success, and empowering our team to make a lasting impact. As an employee‑owned company, we value collaboration, inclusivity, continuous growth, and shared success.

Your contributions directly impact the company's success, and you share in its achievements.

Access to resources, training, and mentorship to support your professional growth.

A workplace where diversity is celebrated, and everyone's voice is valued.

Engage in projects that make a meaningful difference for our clients and communities.

At AIS, we're looking for more than just skills - we're looking for driven individuals who are passionate about making a difference, eager to grow, and aligned with our core principles.

At AIS, we are dedicated to providing our employees with diverse opportunities to grow their careers while supporting a variety of impactful projects. For this position, we are seeking a talented Lead Marketing Specialist
.

• Core Knowledge &
  
  Skills:
  
  Mastery of strategic marketing, consumer behavior, SEO, content marketing, and event orchestration; deep industry knowledge.
• Work & Complexity: Leads high‑stakes projects; develops innovative strategies and provides executive‑level campaign readouts.
• Quality & Independence: Sets team quality standards; uses KPIs to assess and improve campaign effectiveness.
• Teamwork & Communication: Drives team performance, fosters collaboration, and leads cross‑functional and vendor relationships.
• Consulting & Engagement: Acts as a trusted advisor; offers tailored solutions and conducts training to enhance organizational marketing skills.

We are looking for a talented and enthusiastic Marketing Manager to support the AIS brand and growth efforts. In this role, you will develop, execute, and track integrated demand generation campaigns to enhance brand awareness, produce high‑quality leads, and expand our customer base. Key to your success will be crafting targeted, automated marketing programs to engage and nurture prospects throughout the buyer journey, ultimately driving conversion and revenue growth.

• Develop and execute integrated campaigns targeting potential customers, including email marketing, content marketing, webinars, social media, paid advertising, and more.
• Improve our lead‑to‑customer conversion rate by refining messaging, inbound and outbound programs, and creative.
• Co‑create compelling marketing collateral tailored to various stages of the buyer journey.
• Build out email campaigns by different segments to engage prospects, build relationships, and move leads through the funnel.
• Partner closely with sales, marketing, and operations to develop a coordinated content strategy and campaign execution for both inbound and outbound lead generation.
• Stay up to date with industry trends, competitor activities, and emerging technologies in the database ecosystem.
• Manage allocated marketing budget and identify resources to maximize lead generation performance.
• Communicate and report on KPIs, campaign performance and use data‑driven insights to identify opportunities for campaign optimization, and improvement of website traffic, lead quality, lead velocity, and pipeline generation.

• 3–5+ years of experience developing and executing successful demand generation marketing campaigns in B2B/B2G environments.
• Hands‑on experience working across digital marketing disciplines, including email marketing, SEO, paid online advertising, website optimization, and more.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and deliver results on time and on budget.
• A succinct writer and clear communicator with the ability to create engaging content.
• Builder mindset who can work individually and collaborate effectively with others.
• Strong attention to…