Senior Brand Marketing Manager - Hotel

Senior Brand Marketing Manager - Hotel

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Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station! Experience a new level of luxury at JW Marriott Reston Station, a stunning 28‑story landmark that overlooks Reston Row, a lively urban hub filled with top‑notch dining and entertainment options. The hotel features 247 rooms across 12 floors and a 35,000 sq ft luxury meeting space with two ballrooms and floor‑to‑ceiling windows.

The JW Residences occupy the remaining 16 floors. The property is conveniently located along the Silver Line Metro, between Dulles International and Reagan National airports.

We understand what it takes to be a part of something great. We encourage authenticity, celebrate our people, and provide health & wellness programs, learning & development, and travel discounts that feed your inner explorer.

• Generous compensation package
• Exceptional benefit plan for eligible associates & their families
• 401(k) matching program for eligible associates
• Discounts with our Crescent‑managed properties in North America for you & your family members

• Lead the coordination of integrated marketing efforts and collaborate with local market teams, brand management, PR, media, and preferred media, creative, influencer and research agencies.
• Manage upper‑funnel brand campaigns and activation, taking complex projects from conception to execution and tracking.
• Partner with stakeholders across multiple teams and agencies to ensure strategic alignment.
• Track and analyze the effectiveness of brand marketing initiatives using key performance metrics; make data‑driven decisions and provide insights for future strategy.
• Lead influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station.
• Manage agency relationships, content development, and performance tracking.
• Monitor brand health of our focus brands and analyze campaign performance across paid, owned, and earned channels.
• Conduct ad‑hoc research to fill gaps in consumer understanding and stay abreast of industry trends, competitor activities, and consumer preferences.
• Develop and manage the brand marketing budget, optimizing resources to maximize ROI.
• Identify and manage strategic brand partnerships and influencer collaborations to amplify campaign reach.

• Minimum of 2 years luxury hotel marketing experience;
  Marriott experience preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Proven experience in hotel marketing within a luxury or high‑end segment.
• Strong content strategy and creation skills, including copywriting, photoshoots, and video production.
• Experience managing external creative, media, influencer, or research agencies.
• Budget management skills for brand marketing funds.
• Excellent communication, interpersonal, and presentation skills.
• Ability to solve problems quickly, think creatively, and manage multiple streams of work.
• Self‑starting personality with an even disposition, willing to pitch‑in and help teammates.

We strive to create a great place to work where associates at all levels are respected for their differences. We are dedicated to facilitating open conversations about race, equity, diversity, and inclusion, and we work to promote diverse talent and strengthen our culture.

The contractor will not discriminate against employees or applicants based on inquiries about pay. Employees who have access to compensation information must not disclose it to unprivileged individuals, unless required by law or investigation. This employer is required to notify all applicants of their rights pursuant to federal employment laws.

Mid‑Senior level

Full‑time

Marketing and Sales

Hospitality