Brand & Sentiment Analyst

Overview

DecisionPoint seeks a Brand & Sentiment Analyst (Journeyman) to support Military Community and Family Policy (MC&FP) brand management and outreach efforts under the MODES III contract. This role supports Task 2 Outreach and Engagement services by measuring and analyzing brand perception, trust, credibility, and sentiment across audiences and communication channels.

The Brand & Sentiment Analyst identifies emerging reputation risks and provides data informed insights to support brand management, messaging alignment, and proactive communications decision making. This position plays a key role in strengthening MC&FP brand consistency, credibility, and audience trust.

Note:

By applying to this position, you acknowledge and consent to having your resume included in an active competitive government contract bid.*

The Brand & Sentiment Analyst (Journeyman) will:

• Measure and analyze brand perception, trust, credibility, and sentiment across MC&FP audiences and channels.
• Monitor sentiment trends across digital platforms, engagement activities, and communication outputs.
• Identify emerging reputation risks, narrative shifts, and sentiment drivers.
• Assess alignment between messaging strategies and audience perception.
• Provide actionable insights to support brand management and messaging refinement.
• Collaborate with communications, stakeholder engagement, and analytics teams to integrate sentiment insights into planning.
• Support development of brand and sentiment analysis reports, summaries, and briefings.
• Track sentiment metrics and qualitative indicators over time to identify trends and inflection points.
• Support dashboards and reporting that visualize brand health and sentiment indicators.
• Ensure analysis methodologies and documentation are consistent and repeatable.
• Support continuous improvement of brand measurement and sentiment analysis approaches.

Clearance Requirement:
Candidate must possess a Tier 2 Moderate Risk Public Trust from any federal agency.

Education (Required):
Bachelor's degree in Communications, Marketing, Behavioral Science, Sociology, or a related field.

Experience (Required):

• Minimum of 6 years of experience conducting brand analysis, sentiment analysis, or audience perception research.
• Experience analyzing trust, credibility, and reputation indicators across audiences.
• Experience supporting communications, outreach, or brand management programs.
• Experience supporting federal or public‑sector initiatives preferred.

Technical Knowledge –

Required:

• Experience with brand perception and sentiment analysis methodologies.
• Ability to synthesize qualitative and quantitative indicators into clear insightsli>
• Proficiency with collaboration platforms, reporting tools, and documentation workflows.
• Strong analytical writing skills for narrative and executive reporting.

Preferred:

• Experience with social listening or sentiment analysis tools.
• Familiarity with dashboarding or visualization tools.
• Experience supporting large-scale public outreach or communications programs.

Certifications:

Required:

None. Preferred:
Certifications in marketing analytics, communications analytics, or public relations.

Skills:

• Strong analytical and critical thinking skills.
• Excellent written and verbal communication abilities.
• Ability to identify risks, trends, and opportunities from sentiment data.
• Attention to detail and documentation accuracy.
• Ability to collaborate across multidisciplinary teams.
• Strong organizational skills and ability to manage multiple concurrent analysis efforts.

• EEO and affirmative action policy:
  DecisionPoint Corporation is an Equal Employment Opportunity and affirmative action employer. It is the policy of DecisionPoint Corporation to provide equal employment opportunity in accordance with all applicable Equal Employment Opportunity/Affirmative Action laws, directives and regulations to all employees and qualified applicants without regard to race, ethnicity, color, religion, national origin, sex, age, disability status, pregnancy, sexual orientation, gender identity, genetic information, protected veteran status, or any other protected…