Manager, Conferences and Events

locations

Reston

time type

Full time

The Manager, Conferences and Events oversees and is responsible for key aspects of GMAC's global conferences, events, and webinars for graduate management business school professionals. In partnership with the Director, Conference and Events the role supports delivery of a portfolio of professional development, training, and networking opportunities that advance school engagement and organizational goals.

The role is responsible for delivering timely and sustainable results in the following key areas:

• Managing assigned conferences and events end to end, to include planning, execution, and post-event evaluation.
• Developing and managing the Conferences and Events participant pipeline through data-driven engagement, recruitment, retention, and conversion strategies that support program growth and success.
• Supporting the strategic objectives of the Conferences and Events function by pursuing growth opportunities, recommending enhancements, and driving operational excellence.

• Design and optimize the end-to-end participant experience and customer service lifecycle, including registration processes, customer support frameworks, and service standards to enhance engagement and satisfaction.
• Oversee the development and management of event registration processes and attendee-facing systems across conferences and events programs, ensuring consistent, engaging, and user-centered experience.
• Lead the development and execution of integrated marketing, communications, and promotional strategies for conferences, events, and professional development programs, ensuring alignment with organizational messaging, audience needs, and business objectives.
• Apply marketing and promotional best practices to drive awareness, engagement, and participation, including audience segmentation and persona development, channel strategy, audience-centric content creation, and digital marketing.
• Optimize SEO and SEM performance, web content, and user experience; manage lead generation and campaign performance measurement, applying continuous optimization based on data-driven insights.
• Manage end-to-end operational planning and logistics for assigned conferences and events (virtual or in-person), including registration and marketing management, educational programming delivery, technology and audiovisual coordination, catering, attendee communications, vendor management, etc.
• Collaborate with the Director, Conferences & Events, volunteers, subject matter experts, internal stakeholders, and external vendors to develop high-quality conference and event programming (virtual or in-person); moderate programming as necessary.
• Develop and execute attendee engagement strategies that leverage digital conference applications and interactive experiences to maximize participation, satisfaction, and overall event impact.
• Establish, monitor, and drive achievement of key performance indicators for conferences and events’ marketing initiatives and participant engagement; develop action plans based on performance outcomes.
• Evaluate, recommend, and implement AI-driven solutions that streamline processes, improve decision-making, enhance stakeholder experience, and increase the effectiveness of marketing, event, and business operations.
• Partner with the Director, Sales and Business Development to develop and execute conference sponsorship and exhibitor plans that support revenue and engagement goals. Oversee all sponsor and exhibitor fulfillment activities, including contract implementation, registration and payment processing, logistics coordination, stakeholder communications, and onsite service delivery to ensure a seamless and high-quality experience.
• Collaborate…