Senior Merchant, VS Bras

The Senior Merchant drives sales & margin growth across books of business that are complex and/or diverse. They strategize seasonal assortment plans based upon a detailed knowledge of the brand, intimate understanding of the customer, and studied appreciation of the competition and overall market. He/she critically evaluates the assortment and reacts to in-season sales and current trends accordingly and translates to future seasons.

They work closely with planning, stores ops, marketing, and visual to ensure the brand vision is consistently executed for their books of business and the right product distortions are communicated to create a one-of-a-kind in-store shopping experience. They must possess strong leadership skills as he/she is ultimately responsible for driving cross-functional communication and motivating the team to be customer-focused, innovative, fast and team-oriented in their work.

The senior merchant prioritizes workload and plays an active role in training merchant talent within the company. They demonstrate smart risk-taking in investment strategies and merchandise point of views and share best practices and key learnings with other categories.

• Align book of business strategy to total omni-channel strategy and supports vision of growth
• Demonstrate a holistic approach and champion cross-category alignment and partnership
• Contribute to the success of the category through developing and driving seasonal strategies that meet or exceed the financial goals
• Drive category business by "outside of the box" thinking that connects the lines between financial patterns and market/store insights to identify growth opportunities
• Represent category in key cross-functional meetings, driving prioritization and distortion

• Oversee customer intimacy and competitive intelligence activities for a thorough understanding of the client and competitive landscape to recommend and initiate new product development for launch and fashion product
• Collect and filter customer intimacy insights and drive to actionable next steps to impact assortment strategy.
• Maximize customer experience by driving execution of all sales education, marketing, and visual requests for the product category (pre-season and in-season)
• Understand the customers lifestyle by staying on top of trends, social media, and pop culture as it specifically relates to the collegiate customer.
• Develop strategy behind store and campus visit schedule for category team and manage travel budget associated with that strategy.

• Attend Concept and Kickoff meetings each season to cascade seasonal roadmaps to the broader cross-functional team
• Own reviewing and approval of color/size/store investments and recommended action plans
• Work with partners (design, sourcing, production) to create and execute product details that correlate with the positioning of the brand, trend and opportunity
• Maximize customer experience by driving execution of all sales education, marketing, and visual requests for the product category (pre-season and in-season)
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail outlets
• Lead weekly cross-functional WIPS meetings
• Work with Production & Planning to influence sourcing/speed strategies & to ensure execution

• Accountable for sales and margin targets fortheir book(s) of business
• Responsible for book(s) of business that are critical for the success ofthe business and highly impact the bottom line
• Develop lineplan architecture by season and align with Planning partners in lineplan reviews to present to Senior Leadership.
• Ensure price-value relationship is in line with client expectation
• Understand product trends and…