U.S. Lottery Market Research & Insights Lead

Location:

West Greenwich, RI, US, 02817

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities.

Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit  .

Brightstar Lottery is seeking an experienced Market Research & Insights Lead to manage and execute research initiatives that inform decisions across Product, Game Content, Marketing, Operations, Sales, and Lottery Customer teams.

Reporting to the U.S. Market Insights Director, this role will independently lead quantitative and qualitative research from initial business question through study design, execution, analysis, and final recommendations. You will partner closely with internal stakeholders, research suppliers, and lottery customers to translate complex data and consumer behavior into practical insights that strengthen decision-making, customer relationships, and business growth.

• Lead quantitative and qualitative market research projects from initial scoping and research design through analysis, reporting, and presentation of findings.
• Partner with Product, Game Content, Marketing, Sales, Operations, proposal teams, and other stakeholders to translate business challenges into clear research objectives and actionable insight plans.
• Design research objectives, hypotheses, questionnaires, discussion guides, sampling approaches, and analytical frameworks aligned with business needs and research best practices.
• Analyze and synthesize primary, secondary, syndicated, and operational data to identify meaningful trends, opportunities, and recommendations.
• Develop clear, compelling narratives that connect research findings to strategic business outcomes and enable informed decision-making.
• Manage multiple concurrent research initiatives while balancing methodological rigor, speed, budget, timelines, and stakeholder expectations.
• Monitor lottery, gaming, consumer, and related market trends to maintain a current perspective on player behavior, category dynamics, competitive positioning, and customer priorities.
• Execute agile and rapid-response research, including surveys, concept testing, communications testing, product evaluation, workshops, and conference-related research.
  
  Support and help expand Brightstar Lottery's agile research capabilities, including company research panels and rapid-response solutions.
• Manage customer-funded and Brightstar-sponsored research at the state and jurisdiction level in partnership with lottery customers and internal teams.
  
  Work directly with lottery customers to define research objectives, interpret findings, develop recommendations, and present results to staff and executive leadership.
• Partner with sales and account teams to identify opportunities to apply research and insights to customer engagement and strategic planning.
• Select, evaluate, and manage external research suppliers, panels, and data providers, including supplier due diligence, scope development, budgeting, project execution, and quality assurance.
• Build productive relationships with research partners while ensuring high standards for service, methodology, quality, and value.

This role serves as a trusted research and insights partner across Brightstar Lottery's U.S. business, helping teams turn consumer, player, market, and customer information into better business decisions. By connecting research findings to product innovation, game performance, marketing effectiveness, retail experience, player engagement, and customer priorities, you will help identify opportunities and shape recommendations with meaningful commercial and customer impact.

You will also contribute to the continued development of Brightstar Lottery's agile insights capabilities, making high-quality research more accessible and responsive to evolving business and customer needs.