Brand Marketing Manager

Driving Innovation, Delivering Excellence.

FAF Inc. is a leading supplier of jewelry and accessories, known for its design and merchandising expertise and comprehensive end-to-end solutions.

At FAF Inc. we are dedicated to creating forward-thinking solutions that elevate the way we do business. With a unique blend of innovative design, merchandising expertise, and decades of execution experience, we provide seamless, customer-focused solutions. Our reputation for collaboration, transparency, and ethical business practices sets us apart as an industry leader.

partners closely with each brand’s Brand Manager to translate product direction and brand storytelling into aligned marketing strategies. As Brand Managers develop products and shape each brand’s story, the Brand Marketing Manager develops and executes marketing plans that bring that vision to consumers, build awareness and engagement, and drive profitable sales growth.

This role owns the marketing strategy and digital presence for the company’s DTC brands, maintaining each brand’s unique identity across all consumer touch points. Responsibilities include managing Shopify, Amazon, and Walmart Marketplace; coordinating marketing for product launches; overseeing digital merchandising, promotions, and the customer experience; and managing marketing budgets to support sales goals, profitability, and ROI.

The ideal candidate is both strategic and hands-on, combining brand-building instincts with paid media, e-commerce, social media strategy, content creation, photography, influencer marketing, and analytics expertise. This role owns the planning, creation, publishing, and ongoing maintenance of social, email, website, and marketplace content. Brand Managers and graphic designers support content execution through clear briefs and creative guidance, while this role retains responsibility for marketing delivery and performance.

The primary responsibilities and duties of this position are:

• Own annual and seasonal strategic planning, aligning brand positioning, customer needs, product priorities, marketing budgets, and revenue goals. Set measurable objectives and channel plans to drive sales and profitable growth.
• Translate strategies into integrated campaigns while maintaining consistent storytelling across all consumer touchpoints.
• Craft engaging copy for product descriptions, ad creatives, landing pages, blog posts, and email campaigns with a focus on storytelling and conversion.
• Develop and execute social media strategies and content plans across brands, including channel priorities, posting calendars, community engagement, and performance goals. Create photography, shoot and edit video, and develop graphics and copy for social media, websites, and digital campaigns that align with brand guidelines and resonate with target audiences.

• Own the strategy, day‑to‑day management, maintenance, and sales performance of Shopify stores, Amazon, and Walmart Marketplace.
• Lead launches, merchandising, promotions, and conversion optimization. Maintain accurate product listings, descriptions, images, pricing, inventory availability, collections, and storefront content; coordinate with Operations on inventory and order issues, monitor account health, and resolve listing errors, suppressed listings, and platform issues.

• Develop and manage marketing budgets across brands and channels, tracking planned versus actual spending and reallocating investment to drive sales, profitability, and ROI.
• Plan, traffic, and optimize paid campaigns across Meta, Google, Tik Tok, and marketplace advertising platforms.