Digital Marketing Specialist; Public Affairs​/Communications Specialist II), Marketing & Communi

Job Summary:

The Digital Marketing Specialist, reporting to the Associate Director of Digital Brand Strategy, will take an active role in promoting CSUSB through strategic digital content creation that supports recruitment, marketing, and branding objectives. This position involves developing engaging, high‑quality digital content across a range of Marketing and Communication media channels to enhance CSUSB’s recruitment and marketing efforts. The Specialist will collaborate on every stage of digital media production, from initial concept through production, post‑production, and final presentation, ensuring content aligns with the goals of the division and university’s strategic plan.

• Independently provide support and develop more complex and broader content for Strategic Communication’s social media initiatives including but not limited to maintaining the University’s You Tube Channel.
• Coordinate, schedule, and track day‑to‑day digital content publishing schedules for a variety of media channels throughout the office as they relate to the overall marketing and communication strategies.
• Develop broad and complex content designed to support a variety of digital marketing campaigns.
• Under general supervision, work collaboratively with the Strategic Communication team to assist in conceptualizing and planning future marketing initiatives, including all phases of strategic planning, implementation, and continuation of multi‑channel communication and marketing strategies.
• Exercise judgment and discretion, under general supervision, to make decisions, interpret, and apply a wide range of strategies to enhance social media and marketing efforts.
• Maintain and track project management systems and databases to keep projects current with status and publishing schedules.
• Apply thorough knowledge of digital communication principles and marketing techniques to assist in planning and implementing creative programs and campaigns to grow audiences across all platforms.
• Utilize strong story development, journalistic writing, and advanced editorial skills to proof written materials and edit copy updates to ensure brand values are clearly communicated.
• Meet production schedules and deadlines.
• Provide lead work direction and project leadership to digital content student assistants.
• Apply appropriate statistical techniques and methods to analyze You Tube/video outreach by tracking performance metrics and evaluating campaign effectiveness in effort to maximize the impact of digital marketing campaigns.
• Prepare reports and presentations by exercising judgment and discretion to interpret policies, procedures, and principles as required.
• Monitor marketing initiatives and key performance indicators. (KPIs).
• Attend CSUSB committees/meetings as needed to provide support for developing messaging strategies.
• Collaborate with university personnel to align marketing efforts with style standards and best practices, enhancing university credibility for both internal and external markets.
• Effectively use web communication technology to achieve communication goals by monitoring office email accounts to route and respond to inquiries as needed.
• Contribute to CSUSB’s vision of being the academic leader in customer service through quality, commitment, courtesy and teamwork.
• Other classification related duties as assigned.

• Equivalent to a bachelor's degree in a related field
• Three years of related professional or technical experience required.

In addition to Position Skill Level I knowledge and skill requirements, work assignments typically require:

• Thorough knowledge of social media and digital marketing general practices, including experience developing and managing social media campaigns.
• Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
• Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events.
• Ability to build and manage more…