Digital Marketing Coordinator

Overview

Digital Marketing Coordinator at Rice Lake Weighing Systems

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For nearly 80 years Rice Lake Weighing Systems has been a successful, growth-oriented company known as a leader in the weighing industry. Located in northwestern Wisconsin, RLWS offers big city careers in a small-town atmosphere. As a Digital Marketing Coordinator, you’ll be part of a fast-paced, well-organized, and talented Marketing team.

• Manage and implement company search engine marketing in both organic ranking visibility and paid advertising presence.
• Manage and implement technical search engine optimization on the company’s website properties to improve ranking visibility and user interfacing.
• Manage and maintain email marketing campaigns to customers on company announcements and updates.
• Monitor and maintain digital marketing analytics using various tools for measurement, tracking and reporting.
• Oversee website content, implementing strategies to increase global effectiveness through comprehensive digital campaigns and messaging.
• Troubleshoot, document and resolve website issues reported by phone or email.
• Develop and assist with external and internal web applications.
• Support day-to-day website updates.
• Conduct ongoing research on global digital and content marketing with emphasis on messaging for international audiences.
• Develop corporate branding campaigns and messaging to support company-wide initiatives.
• Monitor marketing trends, mainstream press, trade magazines, web sites, and industry sources; collaborate with stakeholders to define required information.

BA in Marketing or related field, or 2+ years of proven digital and content marketing experience.

• Project management
• Ability to learn complex marketing methodology
• Good verbal, written and interpersonal skills
• Works well in a team atmosphere
• Ability to work under pressure and manage workloads effectively
• Detail oriented and organized
• Excellent computer skills including MS Office, website CMS, Google Business tools, social media platforms, email marketing platforms, and the ability to learn new technology quickly
• Certificates, Licenses, Training, or Other Job-related Requirements
• Certification in Google Business tools is required, or certification within the first six months after hiring
• Ability to travel when required to dealer and end user sites

• Detail oriented:
  Capable of carrying out tasks with necessary details
• Loyal:
  Shows firm and constant support
• Consistently introduces new ideas and demonstrates original thinking

• Ability to Make an Impact:
  Inspired to contribute to project or organizational success
• Self-Starter:
  Motivated to perform without outside help

Rice Lake Weighing Systems is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Rice Lake Weighing Systems is a Substance-Free Workplace and requires pre-employment and for-cause drug screens.

• Seniority level:
  Associate
• Employment type:
  
  Full-time
• Job function:
  Marketing
• Industries:
  Manufacturing