Principal Product Manager - Renter's Insurance

Real Page is seeking a strategic, growth-minded, and results-driven Principal Product Manager to lead growth for the eRenter

Plan product line and our Renter Protection offering within the Fin Tech business unit. This role is accountable for turning the portfolio’s growth strategy into measurable gains in enrollment, policy count, revenue, and retention, and for owning the product experience while influencing the acquisition funnels and distribution pathways that drive them.

You will operate as the senior individual-contributor product leader for this product line: setting the multi-year growth thesis, translating it into a sequenced 12-month roadmap, and working across Engineering, Marketing, Sales, Data Science, Legal/Compliance and insurance carriers to deliver it. You will also raise the bar for product craft across the Insurance team by collaborating with other Product Managers and modeling strong experimentation, analytical, and executive-communication practices.

This role reports to the VP of Product Management, Insurance.

This role is ideal for a product leader who combines deep growth and funnel expertise with strong business acumen, customer empathy, and comfort operating at the intersection of proptech and insurtech – and who is energized by owning an outcome end to end.

Growth Strategy & Vision

• Own the growth strategy for the eRenter
  
  Plan product line, defining the multi-year vision and a sequenced, resourced set of growth bets aligned to the Fin Tech BU and Insurance portfolio goals.
• Identify and size new growth levers across required-unit growth, attach, enrollment conversion, persistency, pricing and packaging, and new product or coverage opportunities, and make clear trade-off recommendations on where to invest.
• Translate trends in insurance, e-commerce, proptech, insurtech, and AI into differentiated product initiatives that widen Real Page’s competitive position.
• Partner with the VP of Product Management to shape portfolio-level strategy, investment cases, and quarterly progress reporting against the growth target.
• Work with the Director of Product, Insurance AI to secure roadmap commitments and leverage AI and agentic capabilities that accelerate growth for the product line.

Product Line Ownership & Roadmap Execution

• Own the roadmap for eRenter
  
  Plan and Renter Protection from ideation through launch and iteration, balancing customer value, business impact, and technical feasibility using a structured prioritization approach.
• Lead the most complex, cross-cutting initiatives for the product line, including platform capabilities, suite integrations, digital resident experiences, and property management company (PMC) tooling.
• Draft and ensure the quality of Product Requirements Documentation consistent with Real Page standards, supporting development velocity and minimizing re-work.
• Partner closely with Engineering, Design, Marketing, Operations, and other Real Page product teams to bring solutions to market, and own post-launch outcomes including go-to-market narrative and enablement for Sales, Customer Success, and Product Marketing.

Experimentation, Funnel & Conversion Optimization

• Build and lead a rigorous experimentation program using A/B testing, rapid hypothesis validation, and test-learn-iterate cycles across resident and PMC journeys.
• Own end-to-end funnel performance from offer and acquisition through enrollment, activation, renewal, and retention, and continuously optimize digital flows, messaging, and user experiences to lift conversion and persistency.
• Establish clear experiment governance, shared measurement standards, and a learning backlog that other Product Managers and partner teams can build on.

Distribution, Channel & Partner Growth

• Develop and…