AWM, Marcus Goldman Sachs, Website Performance Marketing Strategist, Associate, Richardson

AWM, Marcus by Goldman Sachs, Website Performance Marketing Strategist, Associate, Richardson, TX  Richardson, Texas, United States

Across Wealth Management, Goldman Sachs helps empower clients and customers around the world to reach their financial goals. Our advisor‑led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra‑high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct‑to‑consumer business provides digital solutions that help customers save and invest.

Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading‑edge technology, data and design.

Our advisor‑led wealth management businesses provide financial planning, investment management, banking and comprehensive advice to a wide range of clients, including ultra‑high net worth and high net worth individuals, as well as family offices, foundations and endowments, and corporations and their employees. Our direct‑to‑consumer business provides digital solutions that help customers save and invest. Across Wealth Management, our growth is driven by a relentless focus on our people, our clients and customers, and leading‑edge technology, data and design.

The firm’s direct‑to‑consumer business, Marcus by Goldman Sachs, combines the entrepreneurial spirit of a start‑up with more than 150 years of experience. Today, we serve millions of customers across multiple products, leveraging innovative design, data, engineering and other core capabilities to provide customers with powerful tools and products that are grounded in value, transparency, and simplicity.

The Marcus US Marketing team is responsible for driving growth and end‑to‑end customer lifecycle management for millions of Marcus customers across our high‑yield savings and CD products. We’re a data driven team that’s hyper‑focused on performance, measurable impact, customer insights & experience, and digital. We are also very collaborative, integrated with the business, providing strategic partnership with pricing, product, engineering, delivery / operations.

Marcus is growing fast – and looking for bold thinkers and doers to help us fuel the next wave of growth. We have been very successful in our acquisition program to date, and are looking to expand our marketing program.

Reporting to the Marcus public site team, the Website Performance Marketing Specialist will play a key role in Marcus’s website strategy. They will be pivotal in optimizing our web performance through rigorous AB testing, effective content management, and proactive site monitoring. The ideal candidate will possess a strong understanding of A/B testing methodologies, content optimization strategies, and web analytics. They will collaborate closely with cross‑functional teams, including design, development, and marketing, to drive continuous improvement in user experience and conversion rates.

A key aspect of this role will also involve developing strategies for first‑party data capture through valuable web interactions with prospects.

This role will be for a 2026 start date.

• Closely monitor site performance analytics and identify optimization areas, maintaining a backlog of future site opportunities
• Collaborate with the design team to develop new tests and hero assets that align with the overall content strategy and user experience goals.
• Create regular reports of site results and ongoing initiatives

• Own AEM authoring responsibilities to support diverse business needs, including creating and updating website content, managing digital assets, and ensuring brand consistency across all web properties.
• Maintain a deep understanding of AEM capabilities and best practices to maximize the platform's potential for content delivery and personalization.

• Own and drive the A/B testing strategy,…