MarTech Architect

We are seeking a highly skilled and experienced Mar Tech Developer/Architect with a strong focus on customer data, omni‑channel personalization, and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data‑driven insights to drive customer engagement and business growth.

• Architect level hand on expertise of Tealium iQ, Event Stream, and Audience Stream integrations.
• Ability to lead architecture and LLD discussions across CDP, identity, and real‑time data flows.
• Hands‑on experience designing distributed systems across AWS and GCP.
• Telecom domain experience to help define BAU/derived attributes and eligibility logic.
• Experience setting up observability frameworks (logs, metrics, data quality, pipeline health).
• Strong ability to work with large attribute sets from many source systems and prioritize them for phased integrations.
• Strong experience with Big Query for data modeling, performance tuning, and analytics.
• Hands‑on experience with Snowflake as a Prospect Data Store or similar cloud data warehouse.
• Strong understanding of identity stitching and integrating 1P data with Acxiom attributes.
• Ability to design and support Profile API‑based personalization and event‑driven activation.
• Strong SQL skills and ability to build data contracts, lineage, and architectural documentation.

• Ability to propose and apply custom data cleansing and validation strategies.
• Experience with feed suppression logic and automating daily/weekly/monthly feed generation for downstream systems.
• Familiarity with Pega NBA/NBO or other decisioning frameworks.
• Experience integrating and operationalizing Predict/ML scoring.

• Digital Marketing & Targeting Architecture – Design and implement a robust media marketing architecture for new and existing customers, encompassing targeting & retargeting strategies across various channels (e.g., social media, search, display, video). Lead Media Activation integration to enable digital marketing through social media and advertising platforms. Design and implement real‑time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).
  
  Design and integrate rules‑based and machine‑learning‑based personalization models.
• Customer Data Platform (CDP) Development
• Data Ingestion & Orchestration – Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.
• Cross‑functional Collaboration – Facilitate communication and knowledge sharing across all stakeholders. Deep understanding of Mar Tech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target. Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).