Marketing Analyst; Richardson, TX

ARGO is a leading provider of software and analytics solutions for both the financial services and healthcare industries. ARGO transforms business processes for financial service providers and healthcare organizations using proven business models and software innovation informed by real customer challenges, breakthrough technology, and rich analytics.

Marketing Analyst/Digital Marketing Analyst/Marketing and Web Analyst

The Marketing Analyst job is customer-facing and focuses on expanding customer acquisition and engagement capabilities for ARGO’s Connects product suite for the Financial Services industry.

The Marketing Analyst role encompasses ensuring ongoing product suite market competitiveness and solution delivery readiness to Argo’s Financial Services customers. The Connects solution extends customer experience and engagement throughout the customer's journey. It supports acquisition, fulfillment, service, retention, and risk management. It meets the needs of both individual and business customers in an Omni-channel world.

The Marketing Analyst will be responsible for working with Argo’s client’s to optimize their usage of the Connects solution for customer engagement campaigns through all stages of the customer journey from a lead thru conversion using insightful analytics to help better understand the client’s end users and reporting back with easy to understand data visualization and clear solutions. Your role will continue post client implementation to ensure our clients are getting the full value of our solutions.

• Marketing Plans
• Have an in-depth understanding and the application of customer journey stages, especially how our solution generates earlier engagement in the Awareness and Consideration phases of the journey.
• Create best practice methods and specific customer engagement campaign models using scientifically proven engagement methods.
• Plan, develop, and monitor digital (email and SMS) campaign performance and channel tracking.
• Translate requirements into technical specifications for development, data, and reporting teams and, conversely, technical approaches into easily digestible insights.
• Client (Customer) Engagement
• Define, design, and communicate storyline and demonstration on value proposition to customers.
• Create best practice-based templates to facilitate rapid customer implementation.
• Define and design campaigns for each stage of the customer journey, from prospect nurturing through awareness, influencing conversion, onboarding, soliciting feedback, customer management, retention, and relationship expansion,

which are automated, and staff led to optimize use of staff?

• Recommend campaign optimizations to reduce customer friction and increase customer engagement.
• Devise and evaluate methods for collecting data, such as surveys, questionnaires, focus groups, opinion polls, etc., interpret, organize, and present actionable findings to clients.
• Serve as the voice of our customers, understanding their needs for topics including surveys and campaigns and communicate those to both Argo and Client teams.
• Marketing Research
• Research and recommend marketing constructs that will benefit both Argo and client (Relevance by market segment, etc.)
• Conduct competitive research, analyze benchmarking data, and provide value add recommendations.
• Analyze current/ongoing targeting strategies to define and implement new opportunities for media optimization, including A/B testing of delivered content and success ratios.
• Content types and uses for Awareness and Consideration – effectiveness research – video, text, pictures, infographics (what should we consider for product knowledge and education)
• Research, recommend, and obtain digital marketing certifications for our staff that increase our value proposition to customers as directed.
• Marketing Automation
• Oversee the marketing automation strategy inclusive of customer journey framework, customer data platform (CDP), segmentation and customer preference management, content and creative, targeting and list management in collaboration with technical teams.
• Define marketing process around single and multifunctional…