Digital Marketing Specialist D400 Marketing

This is a hybrid,
ON SITE role! Must be comfortable commuting to our office in Richardson, TX

Join the team of experts and realize your true potential!

Why You Should Join the Service Experts Team? Our team consists of the very best; we believe in doing what is right for our customers and our employees. We provide our employees with training support and an opportunity for unlimited professional growth. Join us and become an EXPERT!

The Digital Marketing Specialist will play a key role in optimizing paid media campaigns across multiple channels to drive high-quality leads and measurable ROI. The ideal candidate is detail-oriented, analytical, and passionate about digital marketing performance and strategy.

• Optimize digital advertising campaigns across platforms including Google Ads, Meta, Programmatic, CTV, Directories and lead aggregators.
• Support campaign trafficking, QA, budget pacing, and performance monitoring.
• Implement targeting strategies and audience segmentation based on direction from the Digital Marketing Manager.
• Prepare and automate recurring reports to share campaign performance with internal stakeholders.
• Identify and troubleshoot campaign performance issues and provide recommendations for improvement.
• Conduct keyword, audience, and competitive research to support campaign strategy and testing initiatives.
• Maintain campaign documentation, creative assets, and UTM tracking to ensure proper data flow.
• Contribute to A/B tests and data analysis to drive continuous performance improvement.
• Stay informed on industry trends, platform updates, and best practices.

• Bachelor’s degree in Marketing, Digital Marketing, or related field
• 3-5 years of experience in digital marketing
• Proficiency in Google Ads, Local Service Ads, Meta Ads Manager, and GA4
• Experience with A/B testing and conversion rate optimization
• Experience in managing multiple campaigns simultaneously

• Google Ads and Meta Ads platform expertise, with specific experience with Google Local Service Ads (LSAs)
• Google Analytics (Google Analytics 4 certification preferred)
• Paid Social media management experience in platforms
• Marketing automation software
• CRM/CDP platforms
• Building and optimizing audiences and campaign targeting
• Data visualization tools
• HTML/CSS basics
• Strong analytical and data interpretation abilities
• Results-driven mindset with focus on ROI
• Ability to translate data into actionable insights
• Creative problem-solving abilities
• Ability to work in a fast-paced environment

• Competitive Pay with incentive opportunities.
• Paid Time Off and Company Holiday Pay.
• Medical, Dental, and Vision Insurance programs.
• 401(k) Retirement Savings Plan with company matching contributions.
• Life Insurance and disability insurance options.
• World Class Training opportunities through our Experts University.

Service Experts Heating & Air Conditioning is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of Service Experts.

Service Experts is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation, please email talenta