Marketing Manager

Job Summary

Become the Marketing Manager at the Jindal School of Management (JSOM), where you will take ownership of both traditional and digital marketing efforts across all programs including undergraduate, master's, executive, PhD, online, and professional/certificate offerings. This is a high-impact role where your strategy, execution, and creativity directly drive measurable results across the entire enrollment funnel.

In this position, you will plan and execute campaigns across multiple channels, optimize SEO and Google Ads, build email nurture sequences, and craft compelling ad copy and landing pages. If you are a results-oriented marketer who thrives in a fast-paced environment and enjoys managing projects end-to-end, this is your opportunity to make a visible impact at a top-tier business school.

Bachelor's degree with coursework in communication arts; two years or more experience in promotion work, marketing or public relations; or equivalent combination of education and experience.

• Bachelor's degree in Marketing, Communications, Business, or related field (Master's preferred)
• Five (5)+ years of marketing experience combining digital execution and traditional/brand management
• Hands‑on experience with email platforms, Slate/CRM (Salesforce preferred), and Microsoft Office/Google Workspace
• Proven ability to write high-performing digital copy and long‑form collateral
• Strong project management skills in multi‑stakeholder environments
• Experience in higher education marketing, preferably business schools
• Experience supervising interns or junior staff
• Knowledge of accessibility standards (WCAG) and FERPA/GDPR compliance

To the extent this position requires the holder to research, work on, or have access to critical infrastructure as defined in Section 117.001(2) of the Texas Business and Commerce Code, the ability to maintain the security or integrity of the critical infrastructure is a minimum qualification to be hired and to continue to be employed in the position.

• Develop and lead the annual integrated marketing plan and budget (digital and traditional) aligned with JSOM enrollment goals.
• Meet regularly with program directors (Graduate, Undergraduate, Executive, PhD) and center directors to assess marketing needs and priorities.

• Funnel and prioritize all marketing requests from faculty, staff, and centers.
• Oversee project completion using Asana, Trello, or similar tools.
• Manage marketing-related contracts, procurement paperwork, insertion orders, and invoicing.
• Maintain and update marketing policies and procedures.

• Own and execute paid digital campaigns across Google Ads, Linked In, Meta, You Tube, Reddit, and programmatic platforms targeting prospective students domestically and internationally.
• Manage SEO, website content updates, conversion‑rate optimization, and Slate/CRM integration for jindal.utdallas.edu.
• Build and execute email marketing and automation campaigns, including newsletters, event promotion, yield campaigns, and re‑engagement efforts.
• Set up and maintain dashboards and deliver monthly digital performance insights.

• Assist in creating overarching marketing campaigns as needed.
• Partner with the Graphic Designer to brief, review, and approve visual assets (viewbooks, one‑pagers, posters, banners, event signage, direct‑mail pieces).
• Collaborate with the Social Media Manager on paid social creative needs, organic content calendar alignment, and major campaign amplification.
• Provide marketing support for on‑campus and virtual events, including signage, programs, swag, and promotional items.

• Perform other duties as assigned.

• Versatile "full‑stack" marketer capable of moving seamlessly between strategy and hands‑on execution
• Data‑driven thinker with a test‑and‑learn mindset to optimize campaigns and outcomes
• Exceptional writer and visual storyteller, able to create compelling content across multiple channels
• Diplomatic communicator who…