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Marketing Advertising Specialist
Job in
Richardson, Dallas County, Texas, 75080, USA
Listed on 2026-01-01
Listing for:
Genpact
Full Time
position Listed on 2026-01-01
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Social Media Marketing
Job Description & How to Apply Below
Job Title
Marketing Advertising Specialist
Base Pay Range$21.00/hr - $24.00/hr
Type of HireFulltime + Benefits
Salary Compensation$21/hr to $24/hr
SummaryIn this role, you are responsible for delivering on programs and processes that drive revenue growth in our segment of advertisers. As a Strategic Sales Specialist you will support innovative scalable sales programs for a global Social Media platform across a diverse set of customers, focusing on driving revenue and product adoption.
Responsibilities- Manage and grow a portfolio of advertisers by building strong relationships and understanding their business goals.
- Drive engagement and revenue growth by identifying upsell opportunities, delivering tailored product recommendations, and leading strategic budget discussions.
- Conduct outreach through virtual meetings, phone calls, emails, and SMS to connect with clients and pitch marketing solutions.
- Represent the company in a consultative sales capacity, ensuring each client receives personalized, high-quality service that supports their marketing objectives.
- Assist clients in the setup, review, and optimization of digital advertising campaigns across platforms such as Meta Ads Manager, Google Ads, and other programmatic tools.
- Ensure all creative assets, tracking links, and targeting information are correctly submitted and aligned with campaign goals.
- Monitor live campaigns, analyzing key performance metrics such as impressions, clicks, conversions, and ROI to make data-informed recommendations.
- Track campaign performance and identify trends, underperformance, or technical issues.
- Compile reports and deliver insights to clients to help them understand campaign results and how to improve future performance.
- Use internal dashboards and CRM tools to manage activity and maintain accurate records of client interactions and campaign statuses.
- 1–3 years of experience managing paid social media advertising campaigns, with hands‑on experience using platforms such as Meta Ads Manager, Linked In Campaign Manager, Tik Tok Ads, or X (formerly Twitter) Ads. Background in digital marketing, account management, or customer success within a performance‑driven environment is a plus.
- Proven ability to meet or exceed sales targets and maintain high levels of client satisfaction.
- Strong communication skills (verbal, written, and presentation) with comfort leading virtual meetings and strategic discussions.
- Working knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads Manager).
- Proficiency in tools like Google Workspace, Excel/Google Sheets, CRM systems, and sales enablement platforms.
- Ability to multitask, prioritize workload, and thrive in a fast‑paced environment.
- Experience in a client‑facing sales or marketing role within an agency, ad tech, or digital media company.
- Understanding of marketing objectives such as brand awareness, lead generation, and conversion optimization.
- Passion for digital media, advertising, and staying ahead of marketing trends.
- Familiarity with creative formats for social media and programmatic ad campaigns.
Not Applicable
Employment TypeFull-time
Job FunctionSales, Marketing, and Advertising
IndustriesSocial Networking Platforms
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