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Marketing Advertising Specialist

Job in Richardson, Dallas County, Texas, 75080, USA
Listing for: Genpact
Full Time position
Listed on 2026-01-01
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Social Media Marketing
Salary/Wage Range or Industry Benchmark: 21 - 24 USD Hourly USD 21.00 24.00 HOUR
Job Description & How to Apply Below

Job Title

Marketing Advertising Specialist

Base Pay Range

$21.00/hr - $24.00/hr

Type of Hire

Fulltime + Benefits

Salary Compensation

$21/hr to $24/hr

Summary

In this role, you are responsible for delivering on programs and processes that drive revenue growth in our segment of advertisers. As a Strategic Sales Specialist you will support innovative scalable sales programs for a global Social Media platform across a diverse set of customers, focusing on driving revenue and product adoption.

Responsibilities
  • Manage and grow a portfolio of advertisers by building strong relationships and understanding their business goals.
  • Drive engagement and revenue growth by identifying upsell opportunities, delivering tailored product recommendations, and leading strategic budget discussions.
  • Conduct outreach through virtual meetings, phone calls, emails, and SMS to connect with clients and pitch marketing solutions.
  • Represent the company in a consultative sales capacity, ensuring each client receives personalized, high-quality service that supports their marketing objectives.
  • Assist clients in the setup, review, and optimization of digital advertising campaigns across platforms such as Meta Ads Manager, Google Ads, and other programmatic tools.
  • Ensure all creative assets, tracking links, and targeting information are correctly submitted and aligned with campaign goals.
  • Monitor live campaigns, analyzing key performance metrics such as impressions, clicks, conversions, and ROI to make data-informed recommendations.
  • Track campaign performance and identify trends, underperformance, or technical issues.
  • Compile reports and deliver insights to clients to help them understand campaign results and how to improve future performance.
  • Use internal dashboards and CRM tools to manage activity and maintain accurate records of client interactions and campaign statuses.
Minimum Qualifications
  • 1–3 years of experience managing paid social media advertising campaigns, with hands‑on experience using platforms such as Meta Ads Manager, Linked In Campaign Manager, Tik Tok Ads, or X (formerly Twitter) Ads. Background in digital marketing, account management, or customer success within a performance‑driven environment is a plus.
  • Proven ability to meet or exceed sales targets and maintain high levels of client satisfaction.
  • Strong communication skills (verbal, written, and presentation) with comfort leading virtual meetings and strategic discussions.
  • Working knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads Manager).
  • Proficiency in tools like Google Workspace, Excel/Google Sheets, CRM systems, and sales enablement platforms.
  • Ability to multitask, prioritize workload, and thrive in a fast‑paced environment.
Preferred Qualifications /Skills
  • Experience in a client‑facing sales or marketing role within an agency, ad tech, or digital media company.
  • Understanding of marketing objectives such as brand awareness, lead generation, and conversion optimization.
  • Passion for digital media, advertising, and staying ahead of marketing trends.
  • Familiarity with creative formats for social media and programmatic ad campaigns.
Seniority Level

Not Applicable

Employment Type

Full-time

Job Function

Sales, Marketing, and Advertising

Industries

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