Business Development Representative

Business Development Representative

We are Pencilwrench, an innovative automotive software company that helps dealerships improve processes, increase income opportunities, and enhance customer satisfaction. We are looking for a motivated Sales Development Representative to generate interest in and facilitate demonstrations of our proprietary software to dealerships across the country.

You are expected to demonstrate integrity and trust in all interactions, both within the company and with clients, affiliates, competitors, and the industry. Speak up with your ideas and opinions, especially when they offer a different perspective, and show resilience during challenging times. Strive to deliver exceptional "WOW" experiences to colleagues and clients, balance quality with meeting deadlines, and contribute to the future growth and improvement of our organization.

Your role is to positively impact our people, products, processes, and outcomes, making lives better both internally and externally.

• Consistently prospect and generate leads in advance to meet daily call volume
• Participate in 4 weeks of interactive training designed to educate on product knowledge, learn our CRM system processes, familiarize yourself with our value proposition, and make initial sales calls with the support of our training team.
• Make a minimum of 50 outbound calls per day to engage with automotive dealerships and educate them on Pencilwrench and schedule a minimum of eight appointments to demo our software.
• Schedule a minimum of 30 qualified demos per month
• Conduct a minimum of 15 demos per month
• Follow up on inbound leads within 30 minutes according to SLA guidelines
• Use CRM (Hub Spot/Salesforce) to manage pipeline, log activity, update accounts, and follow defined workflows
• Follow call scripts and receive constructive feedback for professional growth
• Conduct basic discovery calls to determine lead quality
• Work closely with Regional Sales Managers to build future pipeline
• Maintain accurate records and activity metrics for reporting

• 0-2 years of B2B sales or inside sales experience preferred

• Strong communication and time management skills
• Ability to work in a high-volume, metric-driven environment
• Self‑starter with a coachable attitude and desire to learn and grow

• CRM navigation (Hub Spot/Salesforce) preferred
• General knowledge of using a Mac Book or PC preferred

Entry level

Full-time

Sales and Business Development

Software Development