Vp Of Sales – Transformer & Power Infrastructure

Seeking an A-level VP of Sales - Transformer & Power Infrastructure to establish and lead our U.S. commercial business in the transformer and power-infrastructure market. This is a hands‑on, market‑facing sales leadership role with primary accountability for customer acquisition, opportunity development, sales growth, and building a high-quality U.S. sales organization. The successful candidate will personally develop strategic customers and opportunities while establishing the sales strategy, processes, channels, and team required to scale the business.

The core objective is to win customers, sell the product, and build a sustainable U.S. business.

The initial focus will include power transformers, pad-mounted transformers, packaged substations, medium-voltage equipment and related turn-key solutions, with the business expected to expand into larger power transformers, substations and strategic utility/grid, AIDC infrastructure opportunities.

Priority markets include utilities, data centers, EPCs, electrical contractors, industrial customers, renewable‑energy developers, engineering/consulting firms and other power‑infrastructure customers.

• Develop and execute the U.S. sales and go-to-market strategy for transformer and power-infrastructure products.
• Personally identify, engage and develop strategic customers and major sales opportunities.
• Build relationships with senior decision-makers across utilities, data centers, EPCs, industrial customers, renewable developers, consultants and other target accounts.
• Generate and qualify new sales opportunities and build a strong, high-quality pipeline.
• Lead customer meetings, presentations, site visits, technical-commercial discussions and major negotiations.
• Drive opportunities from initial engagement through quotation, negotiation and order.
• Develop long-term strategic accounts and create repeat and recurring business.
• Establish effective direct-sales, EPC, consultant, manufacturer's representative, distributor and channel relationships.

• Own U.S. revenue, order intake, qualified pipeline and gross-margin performance.
• Develop pricing and commercial strategies that balance competitiveness with profitable growth.
• Review customer specifications, tender requirements, purchase orders and commercial terms.
• Lead major quotations, tenders and commercial negotiations.
• Ensure commercial commitments are technically achievable and aligned with manufacturing, delivery and service capabilities.
• Maintain accurate sales forecasts and disciplined CRM and pipeline management.
• Monitor market demand, competitor activity, pricing, lead times and customer requirements.
• Build the U.S. Sales Organization
• Build and lead a high-performing U.S. sales organization as the business grows.
• Recruit, develop, coach and retain high-caliber sales and business-development professionals.
• Establish territories, account responsibilities, targets, KPIs and performance expectations.
• Build a culture of customer ownership, accountability, professionalism and execution.
• Maintain a high hiring standard, with particular emphasis on A-level talent for the initial sales team, recognizing that early hires will establish the foundation for 3S's U.S. market presence.

• Establish company as a credible, professional and responsive local supplier in the U.S. market.
• Develop strong relationships with customers, consultants, EPCs, contractors and partners.
• Conduct customer and consultant presentations, seminars, workshops and factory visits as appropriate.
• Engage customers and consultants early to influence specifications and identify projects before formal procurement.
• Develop market and competitive intelligence and…