Manager, Business Development - ADP

What Drives Success Role Purpose Lead the business development team in creating incremental demand and establishing scalable sources of growth beyond ADP’s existing business.

The Manager, Business Development is a people-leader and market-development role responsible for setting direction, building team capability, and ensuring disciplined execution across ADP’s business development portfolio. The role leads Business Development Managers as they identify and develop new verticals, customer segments, channels, and routes to market; build business cases; test new go-to-market opportunities; and transition qualified demand into the appropriate sales channel.

Working closely with ADP sales leadership and cross-functional partners, this role establishes business development priorities, allocates resources, removes barriers, and coaches the team across contractor demand generation, basis-of-design and specification development, digital or e-commerce opportunities, and other emerging growth areas. The Manager develops external relationships where leadership involvement can accelerate opportunity creation, partnership, or scale.

The role ensures opportunities are consistently evaluated, qualified, documented, and handed off to the appropriate National Account Manager, Regional Sales Manager, Sales Manager, Manufacturer’s Rep, distributor, or technical resource. The Manager remains engaged in strategic or complex opportunities and converts successful pilots and team learning into repeatable growth motions.

Key Responsibilities Team Leadership & Capability Development Lead, coach, and develop Business Development Managers across assigned markets, verticals, and strategic growth initiatives.

Set clear objectives, operating expectations, and accountability for opportunity creation, qualification, experimentation, and handoff.

Build team capability in consultative selling, market analysis and customer discovery, opportunity qualification management, business-case development, executive communication, and cross-functional influence..Provide coaching on complex opportunities, customer strategies, channel dynamics, negotiation, and stakeholder engagement.

Foster a collaborative, learning-oriented environment that encourages disciplined experimentation and sharing of market insights.

Support talent selection, onboarding, performance management, succession planning, and ongoing development for the business development team.

Growth Strategy & Portfolio Prioritization Translate ADP growth priorities into a focused business development strategy and team portfolio.

Evaluate and prioritize new verticals, customer segments, channels, routes to market, and partnership opportunities.

Establish consistent criteria for assessing market potential, customer needs, competitive conditions, channel requirements, investment needs, and business value.

Allocate team resources toward the opportunities with the strongest strategic fit and potential to scale.

Maintain a balanced growth portfolio across near-term demand creation, pilots, and longer-term market development.

Market Development Execution Guide team strategies for contractor demand generation, basis-of-design and specification development, digital or e-commerce growth, and emerging commercial opportunities.

-Design programs that encourage incremental purchasing, expand product adoption, strengthen customer engagement, and support long-term business growth where applicable.

Review business cases, pilot plans, customer strategies, and recommendations before significant organizational resources are committed.

Engage directly with strategic customers, distributors, engineers, builders, design professionals, digital platforms, and market influencers when leadership involvement…