Strategic Marketing Partner II
Job in
Richland, Benton County, Washington, 99352, USA
Listing for:
Gesa Credit Union
Full Time
position
Listed on 2026-01-02
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Salary/Wage Range or Industry Benchmark: 29.9 - 60.25 USD Hourly
USD
29.90
60.25
HOUR
Job Description & How to Apply Below
Job Details
Level: Experienced
Job Location:
South Richland HQ - Richland, WA 99352
Position Type:
Full Time - Hourly
Education Level: 4 Year Degree
Salary Range: $29.90 - $60.25 Hourly
Take a leap and join our team!At Gesa, we believe in the power of our people. Coming from all walks of life, our team members’ individual stories and unique experiences are our most valuable asset. It’s how we come together, igniting our collective compassion and commitment to empowering our communities, that makes us succeed. Because we know we go further when we go together.
Here you can join a team who is passionate about serving others, has a desire to do good, and shares a deep love of people. You can engage in meaningful work that impacts your community. You can challenge yourself and grow in your career. And, you can rest assured that your wellbeing and prosperity are our priority.
Get to know us: About - Gesa Credit Union
Role
Summary:
The Strategic Marketing Partner II is a seasoned strategist embedded within specific business units to drive alignment between business goals and marketing execution. The Strategic Marketing Partner II is responsible for leading the development, execution, and analysis of product strategies, initiatives, and planning within their specific area. They’ll serve as the trusted advisor to business line leaders, translating insights into actionable go‑to‑market strategies and leading the execution of integrated marketing plans.
This role will understand industry trends, evaluate competitive positioning, and use data to develop strategies and increase market share and product penetration. The ideal candidate combines analytical rigor, strategic thinking, and influential leadership to deliver member‑centric marketing that drives measurable impact.
What You Will Be Doing:Build strong relationships with assigned business unit leaders to understand strategic priorities, challenges, and opportunities.Develop and execute integrated marketing strategies that align with business objectives and member needs.Lead cross‑functional collaboration with product, digital, operations, and member experience teams to ensure cohesive marketing execution.Use marketing research and analysis to uncover audience insights, behavioral trends, and competitive dynamics to lead the development of campaigns and participate in development of project timelines and budgets.Monitor campaign performance and member impact across all channels and markets, determining if goals are achieved, and set goals for future campaigns. Provide timely reporting and optimization recommendations.Partner with marketing analytics to ensure strategies are informed by robust data and performance metrics.Represent marketing in business unit planning sessions and contribute to strategic decision‑making.Support the AVP in aligning business unit marketing efforts with credit union marketing goals and standards.Become an expert in product lines and services, performing regular competitive and SWOT analyses to recommend product positioning, pricing, strengths, and potential changes.Establish and maintain an understanding of economic, regulatory, and competitive influences and their effects on specific product lines, geographic markets, and demographics.Develop comprehensive marketing plans and calendars for assigned products and services.With limited supervision, manage projects and coordinate with appropriate internal and external stakeholders.Lead and direct projects to ensure they are within scope, on schedule, and within projected budget.Produce and maintain reporting statistics to reflect status and report to managers and product or service stakeholders on an ongoing basis.Assist with allocating Marketing Department resources such as scheduling meetings, creating briefs, coordinating production, and campaign execution.Coordinate media placements with department leadership and various agencies; be point of contact for vendor relationships.Be a proactive and positive influence within the department and the credit union.Coordinate with internal communication teams and various resources to ensure staff are aware of marketing activities and…
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