CRM & Sales Enablement, Lead

Every transaction matters. Every Canadian matters. At Interac, we protect both — driving trust, security, and inclusion, so our digital economy thrives. Founded in 1984, Interac connects Canadians through secure digital payments, advanced identity verification and industry-leading fraud protection. Connecting banks, businesses, and individuals, Interac enables millions to send, receive, and manage money safely and effortlessly every day — across both digital and physical environments.

As the backbone of Canada’s financial ecosystem, Interac facilitates over 20 million transactions daily, supported by trusted partnerships with government and financial institutions. Consistently ranked as Canada’s most reputable financial technology brand, Interac is deeply embedded in the daily lives of Canadians.

As the Lead, CRM and Sales Enablement, you will serve as a strategic architect and trusted advisor within the Client Strategy team, driving the enterprise CRM strategy, governance, and operating model to enable commercial excellence across the organization. You will own the end-to-end Salesforce CRM strategy by developing and executing a long-term roadmap, overseeing platform governance, and ensuring seamless integration with sales enablement tools.

This role is ideal for a seasoned professional who can lead enterprise change management initiatives, drive cross-functional collaboration, and engage senior leadership to align CRM capabilities with business objectives. You will be accountable for managing intake and prioritization of CRM enhancements, embedding customer insights into sales processes, and championing user adoption through targeted enablement strategies. In addition to leading the CRM strategy and roadmap, this role will provide hands‑on Salesforce configuration and development support, directly delivering lower‑complexity enhancements and working with technical partners on more complex builds and integrations.

Serve as the business owner for Salesforce CRM and related sales enablement platforms, leading the roadmap, governance and continuous optimization. Use CRM data and insights to inform business decisions and identify, implement and scale AI capabilities that improve productivity, automation and commercial effectiveness.

Lead the evolution of enterprise CRM capabilities across the sales lifecycle, ensuring alignment to business strategy, data governance and risk requirements. Translate business requirements into scalable Salesforce solutions, completing low‑complexity configuration and development across workflows, flows, permissions, reporting and other platform enhancements. Partner with Technology and external developers on complex customizations, integrations and architecture decisions.

Drive adoption of CRM and sales enablement tools through targeted training, communications and playbooks. Monitor usage and data quality to identify opportunities for improvement.

Own intake and prioritization of CRM investments and enhancements, balancing business impact, risk and capacity. Maintain a hands‑on role in solution design, configuration, testing and delivery.

Partner with Technology, Product, FP&A, Legal and Sales to align CRM capabilities, integrations and enhancements with commercial priorities and the long‑term roadmap.

Advise senior leaders on CRM investments, capabilities and adoption priorities that support revenue growth, client outcomes and operational effectiveness.

12+ years of progressive experience in…