Marketing Specialist

Molly Tea, originally from Shenzhen, is a Jasmine tea beverage franchise. Inspired by the Four White Flowers of the East, we select the best mountain tea leaves and scent them with fresh flowers, with focus on Jasmine aromas and Chinese tea. Molly Tea aspires to explore all things Jasmine, allowing everyone to see the beauty of Chinese tea culture in their daily lives.

We are looking for a creative and detail-oriented Marketing Assistant to support and execute various marketing initiatives that drive brand awareness, customer engagement, and business growth.

Responsibilities

Conduct market research to identify trends, customer preferences, and opportunities

Assist in developing and executing brand marketing campaigns across multiple channels (social media, print, digital, in-store)

Support content creation for promotional materials, including posters, banners, flyers, and social media posts

Plan and coordinate online and offline marketing events (e.g., product launches, seasonal campaigns, influencer collaborations, community outreach)

Manage the brand’s social media accounts (Instagram, Tik Tok, Red, etc.), including content scheduling, follower engagement, and performance tracking

Monitor and analyze marketing data and campaign performance (ROI, reach, engagement, customer conversion)
Collaborate with internal teams (operations, design, and sales) to ensure brand consistency

Requirements

Bachelor’s degree or above in Marketing, Communications, Business, or a related field

At least 1–2 years of experience in marketing, preferably in retail, or consumer brands

Proficiency in social media platforms and tools

Strong written and verbal communication skills in English and Mandarin

Familiarity with event planning and campaign execution

Ability to multitask, meet deadlines, and work in a fast-paced environment

Detail-oriented with a strong sense of aesthetics and branding

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