Senior Marketing Manager

Company Description

Living Alchemy produces an innovative range of whole food fermented supplements made with certified organic ingredients. The company uses a unique Kefir‑kombucha fermentation process to transform whole foods and herbs into bio‑activated nutrients that are highly absorbable. These nutrient‑dense formulas are designed to support overall wellness and therapeutic outcomes in a natural, holistic way. Living Alchemy focuses on quality, sustainability, and science‑backed fermentation to create supplements that the body intuitively recognizes and utilizes.

The Senior Marketing Manager is responsible for developing and executing integrated marketing strategies that strengthen brand awareness, drive customer acquisition, support sales growth, and achieve the company’s business objectives. This role leads the planning, execution, and optimization of marketing initiatives across digital, retail, e‑commerce, and trade channels while ensuring consistent brand messaging and regulatory compliance.

Working cross‑functionally with Sales, Product Development, Education, Regulatory, and Operations, the Marketing Manager translates business priorities into impactful marketing programs, product launches, and customer engagement initiatives. The role also oversees external agencies and vendors, analyzes marketing performance to maximize return on investment, and continuously identifies opportunities to improve processes, adopt new technologies, and drive innovation.

The ideal candidate is a strategic thinker with strong project management skills, a data‑driven mindset, and a passion for building brands, leading cross‑functional initiatives, and delivering measurable business results.

Grow the Living Alchemy brand by developing and executing marketing strategies that increase brand awareness, generate demand, support retail and e‑commerce sales, and strengthen customer loyalty while maintaining the company’s commitment to science, education, and natural health innovation.

• Develop and execute integrated marketing strategies that support company growth, revenue, and brand objectives.
• Collaborate with Sales, Product Development, Education, Regulatory and Operations to align marketing initiatives with business priorities and sales pipeline goals.
• Lead annual marketing planning, budgeting, resource allocation and performance management.
• Own the marketing calendar, ensuring coordinated execution of campaigns, product launches, promotions and seasonal initiatives.
• Develop and execute go‑to‑market strategies for new product launches, including positioning, messaging, sales enablement and commercialization plans.
• Lead content strategy in partnership with the Visual Brand Manager, Education and Sales teams to deliver compelling, scientifically credible, and customer‑focused content across all channels.
• Oversee integrated marketing campaigns across digital, retail, e‑commerce and partner channels, ensuring projects are delivered on time, within budget and meet performance objectives.
• Manage digital marketing initiatives including website content, SEO, email marketing, social media, paid advertising and marketing automation in collaboration with internal teams and external agencies.
• Partner with e‑commerce and marketplace teams to optimize online merchandising, conversion rates, customer experience and digital sales performance.
• Develop customer acquisition, life‑cycle, retention and loyalty marketing programs to maximize customer lifetime value.
• Support retail partners through promotional programs, merchandising materials, sales tools and marketing initiatives that drive sell‑through.
• Plan and execute trade shows, industry events, sponsor ships, educational programs and community engagement activities.
• Lead affiliate, practitioner, clinician, influencer and ambassador programs, including recruitment, relationship management, campaign execution and performance reporting.
• Conduct market research, competitive analysis and consumer insight gathering to identify market opportunities, emerging trends and unmet customer needs.
• Monitor industry developments and recommend innovative marketing…