Brand Strategy Specialist

Position: Brand Strategy Specialist at BC Ferries
Drive brand evolution with BC Ferries as a Brand Strategy Specialist in Richmond. Leverage your strategic mindset and storytelling skills to shape and implement our brand across customer touchpoints.

As a Brand Strategy Specialist, you will report to the Manager, Brand Strategy & Creative Services, contributing to brand positioning and initiatives. With your expertise in brand management and visual storytelling, you'll support our purpose and champion brand standards. Collaboration is key, as you work with diverse teams to integrate brand principles effectively throughout the organization.

Key Responsibilities:

• Assist in developing BC Ferries’ brand strategy and positioning

• Champion brand values across all organizational touchpoints

• Collaborate with teams to embed brand principles into storytelling

• Design brand management tools and training resources

• Organize development of brand assets including photography

Requirements:

• Over 4 years in brand strategy or management roles

• Strong storytelling and copywriting capabilities

• Proficiency in Adobe Creative Suite and MS Office

• Excellent planning and analytical skills

• Ability to work well under pressure and meet deadlines

Maximize your skills in brand strategy and storytelling to make a meaningful impact at BC Ferries.
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