Vice President of Marketing - WhiteWater

Join White Water in Richmond as the Vice President of Marketing, steering a diverse global strategy to enhance brand engagement and drive business growth. Your leadership in demand generation will be essential for our global portfolio.

In this pivotal role, you will lead White Water's marketing functions, ensuring alignment with growth objectives and optimal market positioning. You should possess a solid background in managing multi-brand portfolios, with proven success in developing customer-facing strategies. This leadership position entails collaborating closely with various stakeholders to create a seamlessly integrated marketing function focused on measurable outcomes.

Key Responsibilities:

• Execute annual marketing plans leveraging market insights

• Build demand generation systems using digital and social channels

• Define cohesive social media strategies for B2B engagement

• Develop product marketing strategies across all lines

• Measure marketing performance with actionable insights

Requirements:

• Bachelor's degree in relevant discipline; MBA is a plus

• Over 12 years of senior marketing experience in B2B

• Experience in leading high-performing marketing teams

• Success in data-driven decision-making practices

• Strong interpersonal and strategic thinking skills

Leverage your strategic expertise to influence White Water's global presence and brand storytelling.
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