Specialist, Marketing

Key Accountabilities

• Creates, coordinates and executes promotions and events at the site level as directed.
• Execute F&B marketing campaigns including seasonal menu changes and restaurant promotions.
• Assists in developing and coordinating the content calendar and communication updates within social media channels for casino and hospitality.
• Digital Content Support
  - Contribute to website content creation, email marketing, and digital signage, maintaining accuracy and brand voice.
• Educates and executes site communication for promotions and events in order to maximize awareness and participation from team members and guests.
• Maintains up-to-date marketing collateral at the site level (digital and static).
• Works with Operations on recap reports on site marketing activities and promotions using analytics.
• Maintains the site promotional calendars; drafts promotional guidelines for team members, contest conditions and creative briefs.
• Assists with and coordinates creative with a graphic designer for direct and email marketing, events, food and beverage, entertainment, hotel, and events on and off site.
• Assists in developing strategies to leverage and maximize loyalty program(s), including Encore Rewards and the VIP Program.
• Provide onsite hosting, coordination, and execution support for major casino promotions, slot tournaments, and live entertainment events.
• Liaises with the operations, sales, and the theatre team(s) in support of shared marketing initiatives.
• Develops and cultivates strong working relationships with all stakeholders: guests, ownership, team members, vendors and regulators.
• Ensures compliance with licensing laws, health and safety and other statutory regulations.
• Performs other duties as assigned or directed.

• Post-Secondary education in marketing, communications, business administration or suitable combination of education and experience required.
• Minimum 3 years of marketing experience; gaming and/or hospitality experience an asset
• Detail-oriented with the ability to multitask.
• Experience in planning and implementing events; proven track record in developing and implementing promotional and advertising plans.
• Proficiency in Microsoft Word, Excel, Power Point, Word Press.
• Familiar with email marketing platforms and digital marketing asset management tools is an asset.
• Experience and knowledge within all social media channels; (Hootsuite or similar is an asset).
• Exceptional interpersonal skills.
• Must have reliable transportation and flexibility to travel between assigned properties.
• Serving It Right certificate required.
• A willingness to learn, develop and achieve new skills for personal and professional development.
• Gaming License Eligibility
  - Ability to obtain and maintain a Gaming Worker License through IGCO.

You are a creative marketing professional who thrives on shaping compelling stories, elevating brand presence, and delivering polished, guest-focused communications. Whether your background comes from hospitality, gaming, entertainment, or a fast-paced marketing environment, you bring strong communication skills, sound judgment, and a refined, detail-driven mindset to every project you touch.

You excel in high-volume environments where priorities shift quickly, and you adapt with professionalism, warmth, and a calm, solutions-oriented approach. You’re comfortable managing multiple deadlines, coordinating with diverse teams, and ensuring every deliverable reflects accuracy, brand alignment, and strategic intent.

You’re tech savvy with MS Office and familiar with CRM, digital marketing, or content management platforms. You collaborate effectively with individuals at all levels of the organization - from Player Development and Gaming Operations to Hotel, F&B, and senior leadership - ensuring marketing initiatives are executed seamlessly and with polish.

Above all, you are a brand ambassador who understands the importance of confidentiality, professionalism, and guest-centric storytelling in a dynamic casino environment.

We offer a comprehensive Total Rewards package designed to support your well-being, growth, and long-term success. The successful candidate…