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Digital Marketing & Administrative Coordinator
Job Description & How to Apply Below
We are looking for a versatile and organized Digital Marketing & Administrative Coordinator who can manage a broad range of responsibilities across Google Ads, Google Analytics, SEO, online content, social media, inventory records, and daily office administration.
This is a cross-functional, hands‑on position within a small and growing international team. The successful candidate will be expected to contribute in all areas of the role rather than specialize in only one area. The ideal candidate combines practical digital marketing skills with strong writing, organization, data‑entry, and administrative abilities.
Key Responsibilities
Google Ads & Digital Marketing
Create, manage, monitor, and optimize Google Ads campaigns.
Conduct keyword research and prepare effective ad copy.
Maintain accurate campaign settings, budgets, targeting, keywords, and conversion actions.
Monitor clicks, conversions, cost per click, and other campaign‑performance metrics.
Identify opportunities to improve campaign performance and advertising results.
Prepare clear performance reports and recommendations for management.
Coordinate with management or technical support when website or conversion‑tracking updates are required.
Google Analytics & Performance Reporting
Use Google Analytics 4 to monitor website traffic, acquisition sources, user behaviour, and conversions.
Review the performance of website pages, blog articles, advertising campaigns, and other online content.
Identify traffic trends, performance changes, and potential tracking issues.
Help confirm that Google Ads and Google Analytics data are being recorded accurately.
Organize marketing data and prepare regular reports for management.
Use campaign and website data to recommend improvements to advertising and content strategies.
SEO, Content & Social Media
Research keywords and content topics related to electronics recycling, e‑scrap, and the company’s purchasing services.
Write, edit, format, and publish SEO‑focused blog articles and website content.
Apply on‑page SEO practices, including headings, keyword placement, meta titles, meta descriptions, internal links, and image alt text.
Research technical topics and ensure published information is clear, accurate, and supported by reliable sources.
Create, schedule, and publish professional content for the company’s Linked In Page, Google Business Profile, and other online platforms.
Develop content ideas and maintain consistent blog and social media posting schedules.
Take photos and short videos of warehouse operations, equipment, inventory, purchases, and company activities.
Create and edit visual content using Canva and basic photo‑or‑video‑editing tools.
Monitor content performance, audience engagement, and customer responses.
Ensure that published prices, company information, and service details remain accurate and up to date.
Assist with email marketing, promotional campaigns, and other marketing projects.
Inventory & Administrative Support
Enter purchasing and inventory information into the company’s inventory management system.
Maintain accurate customer, vendor, inventory, and transaction records.
Review information carefully before submitting records, reports, or documents.
Assist with inventory counts and basic inventory reconciliation.
Coordinate with warehouse staff regarding incoming and outgoing materials.
Organize electronic and paper records according to company procedures.
Prepare basic documents, spreadsheets, reports, and business correspondence.
Respond professionally to general…
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