Marketing Analytics Engagement Analyst

Analyze marketing performance and student engagement at EKU’s Richmond Campus using CRM reporting and data visualization. Some evenings and weekends are required.

The Marketing and Engagement Analyst supports data-driven recruitment and engagement decisions at Eastern Kentucky University. This full-time position evaluates campaign performance, audience behavior, conversion trends, and outreach effectiveness. The work informs enrollment, retention, and student success initiatives through analytics and research.

• Analyze digital, CRM, email, social media, and advertising metrics
• Develop dashboards and reports using Slate and Google Analytics
• Research prospective student behaviors and higher education marketing trends
• Create audience segments, personas, and targeted engagement strategies
• Recommend campaign refinements using testing and real-time analytics

• Bachelor’s degree in analytics, marketing, business, communications, or related field
• Minimum two years’ marketing analytics or digital engagement experience
• Experience with Technolutions Slate or similar CRM platforms preferred
• Strong data visualization and performance tracking background
• Predictive analytics experience and a master’s degree preferred

Apply marketing analytics, CRM reporting, and engagement measurement to strengthen EKU recruitment and student success initiatives.