General Manager

Company Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The General Manager leads store strategy, execution, and culture to deliver outstanding financial results and best-in-class Coach Service. This role partners with the Store Manager/Management Team to drive sales, clienteling, operations, and visual presentation. The GM builds and mentors high-performing teams, leverages market insights and forecasts to set goals, and executes initiatives that elevate customer experience and profitability. The GM also serves as a leader within the district/region, providing strategic and HR support as needed.

• Set and track sales/productivity goals; adjust strategies based on trends and market shifts.
• Forecast sales, plan payroll, and align hiring plans with business needs.
• Partner with leadership and corporate teams to implement operational processes and ensure product flow.
• Model and coach selling/service standards; lead team selling and floor leadership.
• Develop clienteling strategies to build long-term customer relationships and brand loyalty.
• Act as a trusted fashion advisor; share trends and styling insights.
• Resolve customer issues promptly with a solution-oriented approach.
• Recruit, onboard, and retain top talent; maintain strong bench strength.
• Evaluate performance, provide feedback, and create development action plans.
• Foster an inclusive, collaborative, high-energy culture; recognize and reward performance.
• Own daily operations: scheduling, payroll, inventory, HR, and loss prevention.
• Maintain store presentation standards and ensure adherence to POS and operational policies.
• Utilize retail systems and reporting tools effectively.
• Communicate clearly and professionally; model active listening.
• Build trusting relationships with peers and corporate partners; keep leadership informed.
• Uphold ethics, compliance, and alignment with company goals.

• 3+ years as a Store Manager (luxury retail preferred); proven ability in sales strategies, clienteling, and team development.
• A combination of education and experience will be considered.
• Proficient in Microsoft Word, Excel, PowerPoint, and Outlook; experience with retail systems.
• Ability to work in a fast-paced environment, Strong English language proficiency.
• Ability to lift at least 25 lbs. regularly (up to 50 lbs, occasionally), to climb, bend, kneel, and maneuver sales floor and stockroom.
• Schedule:
  
  Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

• Courage:
  Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity:
  Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus:
  Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity:
  Can effectively cope with change; can shift gears comfortably; can decide and…